Explore topic-wise MCQs in Economics Mcqs.

All of the following are thought to be sources of new product ideas EXCEPT ?

Each salesperson is assigned to an exclusive area in which to sell the company’s full line of products or services in which type of salesforce structure ?

If a company (considering its options on the product/market expansion grid) chooses to move into different unrelated fields (from what it ha ever done before) with new products as a means to stimulate growth the company would be following which of the following general strategies ?

Costs that do not vary with production or sales levels are called ?

_________ are products bought by individuals and organizations for further processing or for use in conducting a business?

Concerns that the manufactures of harmful products such as tobacco have influence on lawmakers to the detriment of the public interest is used as evidence of which criticism of marketing ?

Pricing to cover variable costs and some fixed costs as in the case of some automobile distributorships that sell below total costs is typical of which of the following pricing objectives ?

Successful service companies focus their attention on both their customers and their employees they understand ________ which links service firm profits with employee and customer satisfaction ?

A(n) ________ is a name term sign symbol or design, or a combination of these that identifies that maker or seller of a product or service ?

If a firm were to bid to do a turnkey operation where they would choose a building site designing a cement factory to build the plant hire construction crews assemble materials and equipment to run the new factory and turn over the finished factory ready to operate to the owners the firm would be using which of the following ?

If one person’s enjoyment of the benefits of a good does not interfere with another’s consumption of it, the good is said to be ?

The In suppliers are most likely to get nervous and feel pressure to put their best foot forward in which of the following types of buying situations ?

An example of public good is ?

Drop shippers perform which of the following functions ?

_______ is the step in the selling process in which the salesperson learns as much as possible about a prospective customer before making a sales call?

Which of the following is foreign owned (even through it is traditionally thought of as a U.S company) ?

A company is practicing ________ if it focuses on subbasements with distinctive traits that may seek a special combination of benefits ?

Consumer goods with unique characteristics or brand identification often requiring a special purchase effort are called?

The orange juice manufacturers know that orange juice is most often consumed in the mornings. However they would like to change this and make the drink acceptable during other time periods during the day Which form of segmentation would they need to work with and establish strategy reflective of their desires ?

A(n) _____ is a retail store that carries a narrow product line with a deep assortment within that line ?

A ________ is any activity or benefit offered for sale that is essentially intangible and does not result in the ownership of anything?

If your company were to make light bulbs to be used in photocopiers you would most likely be selling to a _________ market?

________ is the practice of adopting policies and developing strategies that both sustain the environment and produce profits for the company ?

The Choice between high markups and high volume is part of which of the following retailer marketing decisions ?

Which of the following promotional budget methods wrongly views sales as the cause of promotion rather than as the result ?

When producers, wholesalers, and retailers act as a unified system they comprise a ?

__________ is person’s distinguishing psychological characteristics that lead to his or her own environment?

A _____ is a good offered either free or at low cost as an incentive to buy a product ?

The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives is called ?

Setting the promotion budget so as to match the budgets of the competition is characteristic of which of the following budget methods ?

Technological advances, shifts in consumer tastes, and increased competition all of which reduce demand for a product are typical of which stage in the PLC ?

When a marketing research organization chooses a segment of the population that represents the population as a whole, they have chosen a ?

That the company that overlooks new and better ways to do things will eventually lose customers to another company that has found a better way to serving customer needs is a major tenet of ?

Marketers are sometimes accused of deceptive practices that lead consumers to believe they will get more value than they actually do. _____ includes practices such as falsely advertising factory of wholesale prices or a large price reduction from a phony high retail price ?

Conflicts between different levels of the same channel of distribution are referred to as ?

One of the most common problems with using internal database information is that ?

All of the following considered to be drawbacks of local marketing EXCEPT ?

More and more salespeople are being evaluated and compensated based on different measures than in the past. All of the following are illustrations of those measures EXCEPT ?

When companies make marketing decisions by considering consumers wants and the long run interests of the company consumer and the general population they are practicing which of the following principle ?

A(n) _____ are computerized collections of information obtained from data sources within the company ?

The advantages of audience selectivity no ad competition and personalization apply to which type of media ?

If a company’s objective were to reach masses of buyers that were geographically dispersed at a low cost per exposure the company would like choose which of the following promotion forms ?

___________ have contractual authority to sell a manufacturer’s entire output?

The fact that services are sold, produced and consumed at the same time refers to which of the following service characteristics ?

A __________ is a brand created and owned by a reseller of a product of service ?

Many U.S firms have sought relief from foreign competition by demanding protectionism policies by the U.S government. A better way for companies to compete is to expand into foreign markets and ?

________ are ads that appear while subscribers are surfing online services or Web sites, including banners, pop-up windows, tickers and roadblocks?

_________ is a principle of enlightened marketing that requires that a company seek real product and marketing improvements ?

When a company enters a new product category for which its current brand names are not appropriate it will likely follow which of the following brand strategies ?

Yahoo, Infoseek, and Baido are all called ?