

MCQOPTIONS
This section includes 168 Mcqs, each offering curated multiple-choice questions to sharpen your Economics Mcqs knowledge and support exam preparation. Choose a topic below to get started.
151. |
The use of price points for reference to different levels of quality for a company’s related products is typical of which product mix pricing strategy ? |
A. | Optional-product pricing |
B. | Captive-product pricing |
C. | By-product pricing |
D. | Product line pricing |
Answer» E. | |
152. |
______ includes practices such as overstating the product’s features or performance luring the customer to the store for a bargain that is out of stock, or running rigged contests ? |
A. | Deceptive promotion |
B. | Deceptive packaging |
C. | Deceptive pricing |
D. | Deceptive cost structure |
Answer» B. Deceptive packaging | |
153. |
Sellers that handle their own exports are engaged in ? |
A. | direct exporting |
B. | indirect exporting |
C. | licensing |
D. | contract manufacturing |
Answer» B. indirect exporting | |
154. |
The internet evolved from a network created by ________ during the 1960s? |
A. | the Commerce Department |
B. | the Massachusetts institutes of Technology (MIT) |
C. | Northwestern University |
D. | the Defense Department |
Answer» E. | |
155. |
Coginitive dissonance occurs in which stage of the buyer decision process model ? |
A. | Need recognition |
B. | Information search |
C. | Evaluation of alternative |
D. | Postpurchase behaviour |
Answer» E. | |
156. |
All of the following would be ways to segment within the category of psychographic segmentation EXCEPT ? |
A. | social class |
B. | occupation |
C. | lifestyle |
D. | personality |
Answer» C. lifestyle | |
157. |
A child in the United States is normally exposed to all of the following values EXCEPT ? |
A. | achievement ans success |
B. | activity and involvement |
C. | material comfort |
D. | collectivism |
Answer» E. | |
158. |
The biggest of greatest amount of involvement in a foreign market comes through which of the following ? |
A. | Exporting |
B. | Joint venturing |
C. | Licensing |
D. | Direct investment |
Answer» E. | |
159. |
_________ describes changes in an individual’s behavior arising from experience? |
A. | Modeling |
B. | Motivation |
C. | Perception |
D. | Learning |
Answer» E. | |
160. |
Setting call objectives is done during which of the following stages of the selling process? |
A. | Prospecting |
B. | Preapproach |
C. | Approach |
D. | Handling objections |
Answer» C. Approach | |
161. |
In determining salesforce size, when a company groups accounts into different size classes and then determines the number of salespeople needed to call on them the desired number of times it is called the ? |
A. | Key-size approach |
B. | work-load appraoch |
C. | product-need appraoch |
D. | call-service appraoch |
Answer» C. product-need appraoch | |
162. |
The conclusion that free, unregulated markets will produce an efficient outcome breaks down if ? |
A. | households do not have perfect information |
B. | firms are not price takers in input markets |
C. | firms are not price takers in the output market |
D. | all of the above |
Answer» E. | |
163. |
If PX > MCX, society gains by ? |
A. | raising the price of X. |
B. | production less X |
C. | Producing more X |
D. | Increasing the cost of producing X |
Answer» D. Increasing the cost of producing X | |
164. |
Private goods are ? |
A. | non-rival in consumption and their benefits are nonexcludable: |
B. | rival in consumption and their benefits are excludable |
C. | rival in consumption and their benefits are non-excludable |
D. | non-rival in consumption and their benefits excludable |
Answer» C. rival in consumption and their benefits are non-excludable | |
165. |
When you consume good Q, not only do you benefit form consuming the good but other people benefit from your consumption as well, if firms produce good Q where P = MC, firms will be producing ? |
A. | less than the efficient level of output |
B. | more than the efficient level of output |
C. | so that consumer surplus is zero |
D. | the efficient level of output |
Answer» B. more than the efficient level of output | |
166. |
The total cost to society of producing an additional unit of a good or service is the ? |
A. | marginal damage cost |
B. | marginal social cost |
C. | marginal private cost |
D. | marginal external cost |
Answer» C. marginal private cost | |
167. |
The government increase the minimum wage. The National Association of Fast Food Restaurants hires you to determine the impact that this higher minimum wage will have on it industry. This is an example of ? |
A. | industry equilibrium analysis |
B. | specific equilibrium analysis |
C. | partial equilibrium analysis |
D. | general equilibrium analysis |
Answer» D. general equilibrium analysis | |
168. |
Which of the following information forms available to the marketing manager can usually be accessed more quickly and cheaply than other information sources ? |
A. | Marketing intelligence |
B. | Marketing research |
C. | Customer profiles |
D. | Internal databases |
Answer» E. | |