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This section includes 1588 Mcqs, each offering curated multiple-choice questions to sharpen your Banking And Financial Awareness knowledge and support exam preparation. Choose a topic below to get started.
251. |
The customer's perceived value is made up of |
A. | The buyer's image of the product performance |
B. | The channel deliverables |
C. | The warranty quality |
D. | Customer support and softer attributes |
E. | All of the above |
Answer» F. | |
252. |
Proper pricing is needed for [SBI Clerk 2008] |
A. | extra charges for extra services |
B. | levy of VAT |
C. | good customer service |
D. | Putting burden on the customer |
E. | Service with extra facilities. |
Answer» D. Putting burden on the customer | |
253. |
Indian railway charges a lower fare to senior citizens. It is an example of |
A. | Product form pricing |
B. | Customer segment pricing |
C. | Image pricing |
D. | time pricing |
E. | None of the above |
Answer» C. Image pricing | |
254. |
Sellers will establish special prices in certain seasons to draw in more customers. Organised retailers offer huge discounts during festivals like Deepawali, Christmas, etc. This is known as |
A. | Special customer pricing |
B. | Special event pricing |
C. | Cash rebates |
D. | Psychological discounting |
E. | None of the above |
Answer» C. Cash rebates | |
255. |
Many restaurants observe 'Happy Hours' during the leave time of the day. This is known as |
A. | time pricing |
B. | Image pricing |
C. | Customer profit pricing |
D. | location pricing |
E. | None of the above |
Answer» B. Image pricing | |
256. |
Coca-Cola carries a different price depending on whether the consumer purchases it in a fine restaurant, a fast food restaurant or in an airport. This is known as |
A. | location pricing |
B. | Channel pricing |
C. | Image pricing |
D. | Customer segment pricing |
E. | None of the above |
Answer» C. Image pricing | |
257. |
When the seller receives some percentage of the payment in cash and the rest in products, it is known as |
A. | buy back arrangement |
B. | Compensation deal |
C. | barter |
D. | Offset |
E. | None of these |
Answer» C. barter | |
258. |
A company's costs take two forms-fixed and |
A. | Variable |
B. | total |
C. | average |
D. | accumulated |
E. | None of these |
Answer» B. total | |
259. |
All of the following would be considered to be among the internal factors that affect price decisions, except |
A. | nature of the market and demand |
B. | Competition |
C. | Costs |
D. | environmental factors such as the economy and social concerns |
E. | None of the above |
Answer» D. environmental factors such as the economy and social concerns | |
260. |
A Fixed Price Policy is one where |
A. | Price fixing is allowed by the government |
B. | different prices are charged to buyers based on the individual customers and situations |
C. | Setting one price for all buyers is the norm |
D. | different prices are charged, based on barter or negotiation |
E. | Both (a) and (b) |
Answer» D. different prices are charged, based on barter or negotiation | |
261. |
When a company adjust price levels, so that it can increase sales volume to levels that match the organization?s expenses, it is said to employ a ......... pricing objective. |
A. | Survival |
B. | Cash flow |
C. | Market share |
D. | return on investment |
E. | None of the above |
Answer» B. Cash flow | |
262. |
What type of discount is given to a purchaser for performing activities such as transporting, storing and selling? |
A. | Quantity discount |
B. | Trade discount |
C. | Cash discount |
D. | Geographic discount |
E. | Service discount |
Answer» C. Cash discount | |
263. |
The perception of price depends on |
A. | a product's actual price and consumer's expectations regarding price |
B. | a consumer's expectation of price |
C. | a consumer's analysis of competitive prices |
D. | a product's actual price compared with the manufacturer's suggested price |
Answer» B. a consumer's expectation of price | |
264. |
Regulations of prices deemed paiticularly necessary for industries where |
A. | Supply is excessively relative to demand |
B. | demand equals supply |
C. | technology provides market entry barriers |
D. | competition results in all service providers incurring losses |
E. | None of the above |
Answer» D. competition results in all service providers incurring losses | |
265. |
A company must pay each month's bill for rent, heat, interest and executive salaries. Such cost would most appropriately be labelled as |
A. | total costs |
B. | fixed costs |
C. | Variable costs |
D. | dynamic costs |
E. | None of these |
Answer» C. Variable costs | |
266. |
Under monopoly market structure, the degree of freedom in pricing decision is |
A. | Very low |
B. | very high |
C. | quite good |
D. | zero |
E. | All of these |
Answer» C. quite good | |
267. |
'Skimming price' for the new product is called |
A. | low initial price |
B. | average price |
C. | high initial price |
D. | moderate price |
E. | All of these |
Answer» D. moderate price | |
268. |
Which pricing approach is used to avoid the problem of over pricing and under pricing? |
A. | Competition based approach |
B. | Cost based approach |
C. | Buyer based approach |
D. | All of the above |
E. | None of the above |
Answer» B. Cost based approach | |
269. |
Price is |
A. | The value that is exchanged for products in a marketing transaction |
B. | always money paid in a marketing transaction |
C. | more important to buyers than sellers |
D. | usually the most inflexible marketing mix decision variable |
E. | None of the above |
Answer» B. always money paid in a marketing transaction | |
270. |
Of the following Method price??.is not cost method. |
A. | Value price |
B. | (b)Target return prancing |
C. | Markup Prancing |
D. | Marginal cost pricing |
E. | All of this |
Answer» B. (b)Target return prancing | |
271. |
ATMs are______ |
A. | Branches of banks |
B. | Manned counters of banks |
C. | Unmanned cash dispensers |
D. | All of this |
E. | None of these |
Answer» D. All of this | |
272. |
Of the following pricing strategies ......... is not ideal for new products. |
A. | Skimming products |
B. | Discriminatory product |
C. | Promotional pricing |
D. | All of these |
E. | None of these |
Answer» C. Promotional pricing | |
273. |
When price is set high to reflect the exclusiveness of the product, it is an example of? |
A. | Skimming pricing |
B. | Premium pricing |
C. | Bundle pricing |
D. | Bundle pricing |
E. | Product line pricing |
Answer» C. Bundle pricing | |
274. |
Selling the same product at different prancing as known as--- |
A. | Dual pricing |
B. | Monopoly pricing |
C. | Geographical prancing |
D. | Multi pricing |
Answer» E. | |
275. |
Pricing based on area is called- |
A. | Geographical pricing |
B. | Area prancing |
C. | Skimming pricing |
D. | Domestic prancing |
Answer» B. Area prancing | |
276. |
Setting price of a product based on they byer perceptions of value rather than on the sellers cost is known as, |
A. | Even pacing |
B. | Target profit prancing |
C. | Cost ?plus pricing |
D. | Value based prancing |
E. | None of these |
Answer» E. None of these | |
277. |
The pricing strategy for credit card depends on? |
A. | Competitions |
B. | Costumer incomes |
C. | Costumer relations |
D. | Customer awareness |
Answer» C. Costumer relations | |
278. |
Which of the following is known as a plastic money |
A. | Barer cheeks |
B. | Credit card |
C. | Demand draft |
D. | Gift cheques |
E. | None of these |
Answer» C. Demand draft | |
279. |
Which prancing approach is used to avoid the problem of over pricing and under prancing? |
A. | Cost based approach |
B. | Buyer based approach |
C. | Competition based approach |
D. | All of these |
E. | None of these |
Answer» D. All of these | |
280. |
Maximize profits and minimize cost is a? |
A. | Marketing function |
B. | Finance function |
C. | Production function |
D. | All of these |
E. | None of these |
Answer» C. Production function | |
281. |
In case of prestige goods the demand is? |
A. | Price sensitive |
B. | Not price sensitive |
C. | Not price sensitive till a level |
D. | None of these |
E. | All of these |
Answer» D. None of these | |
282. |
Where under a contract of sale, the property in the goods is transferred from the seller to the buyer, it is called |
A. | a property |
B. | a sale |
C. | gift |
D. | tax |
E. | transaction of product with gift |
Answer» C. gift | |
283. |
In personal selling, there is........ Channel of transmission of message. |
A. | One |
B. | two |
C. | many |
D. | All of these |
E. | None of these |
Answer» B. two | |
284. |
............. Consists of contacting prospective buyers of product personally. |
A. | Product-mix or marketing-mix |
B. | Personal selling |
C. | Sale |
D. | Product |
E. | Style |
Answer» C. Sale | |
285. |
The effectiveness of personal selling depends upon |
A. | qualities of product |
B. | Suitable price of product |
C. | qualities of customers |
D. | qualities of salesman |
E. | None of the above |
Answer» E. None of the above | |
286. |
Managing the sales force of a company includes |
A. | recruiting sales representatives |
B. | training sales representatives |
C. | Supervising sales representatives |
D. | motivating sales representatives |
E. | All of the above |
Answer» F. | |
287. |
Which of the following is the quality of a good salesperson? |
A. | Impressive personality |
B. | Good behaviour |
C. | Persistence |
D. | Sound health |
E. | All of these |
Answer» F. | |
288. |
Communication skills in the case of a DSA means [SBI PO 2012] |
A. | giving lengthy speeches |
B. | Sending good SMS messages |
C. | being talkative |
D. | ability to continue the customer with the right choice of words |
E. | Being multi linguist |
Answer» E. Being multi linguist | |
289. |
The performance of a salesperson depends on |
A. | Size of the sales teams |
B. | Salary earned |
C. | ability and willingness of the salesperson |
D. | All of the above |
E. | None of the above |
Answer» D. All of the above | |
290. |
Efficient marketing style requires [SBI Clerk 2012] |
A. | Proper planning |
B. | good debating skills |
C. | arrogant staff |
D. | Knowledge of many languages |
E. | Ignorant customers |
Answer» C. arrogant staff | |
291. |
The most essential quality of a good salesperson is [SBI Clerk 2012] |
A. | questioning skills |
B. | good appearance |
C. | Production skills |
D. | good communication skills |
E. | Curiosity |
Answer» E. Curiosity | |
292. |
The sales process begins with [SBI PO 2011] |
A. | Customer identification |
B. | lead generation |
C. | Sales presentation |
D. | Sales closure |
E. | Sales meet |
Answer» B. lead generation | |
293. |
Effective selling skills depend on [PNB PO 2010] |
A. | effective lead generation |
B. | Sales call planning |
C. | territory allocation |
D. | effective communication skills |
E. | All of the above |
Answer» F. | |
294. |
The performance of a salesperson can be enhanced by [SBI Clerk 2012, 09] |
A. | Increasing the sales incentives |
B. | Increasing the number of products to be sold |
C. | appropriate training |
D. | All of the above |
E. | None of the above |
Answer» E. None of the above | |
295. |
Good selling skills involve [SBI Clerk 2009] |
A. | Patience |
B. | Perseverance |
C. | empathy |
D. | Knowledge |
E. | All of these |
Answer» F. | |
296. |
Personal selling facilitates the process of |
A. | Production |
B. | distribution |
C. | Consumption |
D. | All of these |
E. | None of these |
Answer» E. None of these | |
297. |
'Conversion' in sales language means [SBI PO 2012; SBI Clerk 2009] |
A. | Converting a buyer into a seller |
B. | Converting a seller into a buyer |
C. | Converting a prospect into a client |
D. | All of the above |
E. | None of the above |
Answer» B. Converting a seller into a buyer | |
298. |
Closing the sale means [SBI Clerk 2009] |
A. | Close down marketing functions |
B. | Stop selling |
C. | Successful completion of a call |
D. | All of the above |
E. | None of the above |
Answer» D. All of the above | |
299. |
Where under a contract of sale the transfer of property in goods is to take place at a future time or subject to some condition thereafter to be fulfilled, the contract is called |
A. | a sale |
B. | gift |
C. | tax |
D. | agreement to sell |
E. | Contract to transfer of property |
Answer» E. Contract to transfer of property | |
300. |
Which is the element of contract of sale? |
A. | Two parties |
B. | Transfer of property |
C. | Competency of the parties |
D. | All of the above |
E. | None of the above |
Answer» E. None of the above | |