MCQOPTIONS
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MCQOPTIONS
This section includes 657 Mcqs, each offering curated multiple-choice questions to sharpen your Testing Subject knowledge and support exam preparation. Choose a topic below to get started.
| 1. |
When the bands are introduced to compete with the competitors thus the brands are classified as |
| A. | flankers |
| B. | competitive |
| C. | variant brand |
| D. | sub variant brands |
| Answer» B. competitive | |
| 2. |
The 'brand asset valuator' key pillars includes |
| A. | relevance |
| B. | esteem |
| C. | energized differentiation |
| D. | all of above |
| Answer» E. | |
| 3. |
The drivers that differentiate and identify the brands are classified as |
| A. | brand elements |
| B. | brand emotions |
| C. | brand conversation |
| D. | brand judgments |
| Answer» B. brand emotions | |
| 4. |
In designing the brand portfolio, the focus is on |
| A. | maximum market coverage |
| B. | minimum market coverage |
| C. | categorize market coverage |
| D. | brand house coverage |
| Answer» B. minimum market coverage | |
| 5. |
The specific brand lines supplied to specific retailers is classified as |
| A. | branded variants |
| B. | product variants |
| C. | sub-brand variants |
| D. | line variants |
| Answer» B. product variants | |
| 6. |
The low priced brands in the brand portfolio of particular company are classified as |
| A. | traffic builders |
| B. | fighter brands |
| C. | flankers |
| D. | competing brands |
| Answer» B. fighter brands | |
| 7. |
The company makes all products in different brand lines is classified as |
| A. | brand endorsement |
| B. | brand mix |
| C. | product mix |
| D. | category assortment |
| Answer» C. product mix | |
| 8. |
The stronger the brand is, the discount rate is |
| A. | higher |
| B. | lower |
| C. | stable |
| D. | earned |
| Answer» C. stable | |
| 9. |
The added value on products and services is called |
| A. | advertising |
| B. | brand equity |
| C. | branding |
| D. | valuing |
| Answer» C. branding | |
| 10. |
In brand dynamics, the emotional and rational attachments to specific brands is considered as |
| A. | bonding |
| B. | brand relationship |
| C. | brand evidence |
| D. | brand existence |
| Answer» B. brand relationship | |
| 11. |
The market multiplier includes |
| A. | market dynamics |
| B. | competitive reactions |
| C. | channel support |
| D. | distinctiveness |
| Answer» B. competitive reactions | |
| 12. |
The offering of all brands and the brand lines by a particular company is considered as |
| A. | company portfolio |
| B. | brand portfolio |
| C. | brand line portfolio |
| D. | corporate portfolio |
| Answer» C. brand line portfolio | |
| 13. |
The brand element 'building brand' does not include |
| A. | adaptable |
| B. | memorable |
| C. | meaningful |
| D. | likeable |
| Answer» B. memorable | |
| 14. |
The feelings, experiences, beliefs and thoughts associated with any specific product are included in |
| A. | customer preferences |
| B. | product similarities |
| C. | brand knowledge |
| D. | product difference |
| Answer» D. product difference | |
| 15. |
The structured approach to asses sources of brand equity and its outcomes to create brand value is classified as |
| A. | brand value chain |
| B. | company supply chain |
| C. | direct supply chain |
| D. | indirect supply chain |
| Answer» B. company supply chain | |
| 16. |
The series of procedures which is customer focused help assessing health of brand and leverage equity are classified as |
| A. | brand audit |
| B. | brand tracking |
| C. | brand valuation |
| D. | brand evaluation |
| Answer» B. brand tracking | |
| 17. |
When customers does not react favorably to specific brand under same circumstances, it is said to be |
| A. | buyers equity |
| B. | market share equity |
| C. | positive brand equity |
| D. | negative brand equity |
| Answer» E. | |
| 18. |
The net present value is yielded by |
| A. | brand discount rate |
| B. | brand auditing |
| C. | brand personification |
| D. | total brand earnings0 |
| Answer» B. brand auditing | |
| 19. |
The determination of marketing strategy ability to affect customer mind-set is considered as |
| A. | customer multiplier |
| B. | program multiplier |
| C. | market multiplier |
| D. | customer multiplier |
| Answer» C. market multiplier | |
| 20. |
The particular brand's equity arises from consumer response |
| A. | similarities |
| B. | differences |
| C. | knowledge |
| D. | equity |
| Answer» C. knowledge | |
| 21. |
The brands used by retailers or distributors use to attract large number of customers are classified as |
| A. | extract brands |
| B. | bait brands |
| C. | retained brands |
| D. | lifetime brands |
| Answer» C. retained brands | |
| 22. |
The customer multiplier includes |
| A. | customer size and profile |
| B. | clarity |
| C. | relevance |
| D. | risk profile |
| Answer» B. clarity | |
| 23. |
The program multiplier includes |
| A. | channel support |
| B. | distinctiveness |
| C. | market dynamics |
| D. | competitive reactions |
| Answer» C. market dynamics | |
| 24. |
The branding strategy is also called |
| A. | brand architecture |
| B. | branding rate |
| C. | brand earnings |
| D. | brand responsiveness |
| Answer» B. branding rate | |
| 25. |
The brand knowledge differential effect on consumer mind with the help of marketing of the specific brand is considered as |
| A. | marketers brand equity |
| B. | customer based brand equity |
| C. | knowledge based equity |
| D. | effective brand equity |
| Answer» C. knowledge based equity | |
| 26. |
The relatively high priced brands offered by company are classified as |
| A. | low end prestige |
| B. | high end prestige |
| C. | open end prestige |
| D. | close end prestige |
| Answer» C. open end prestige | |
| 27. |
The example of purchasing costs includes |
| A. | incoming freight |
| B. | storage costs |
| C. | insurance |
| D. | spoilage |
| Answer» D. spoilage | |
| 28. |
The type of graphical charts that allows user to make direct comparisons between various data sets are called |
| A. | multiple bar charts |
| B. | single bar charts |
| C. | paired charts |
| D. | non paired data charts |
| Answer» B. single bar charts | |
| 29. |
The largest numerical value is 85 and smallest numerical value is 65 and the classes desired are 8 then width of class interval is |
| A. | 18.75 |
| B. | 14.75 |
| C. | 13.75 |
| D. | 2.5 |
| Answer» E. | |
| 30. |
The type of table in which study variables provides large number of information with interrelated characteristics is classified as |
| A. | lower order table |
| B. | manifold table |
| C. | higher order table |
| D. | both b and c |
| Answer» E. | |
| 31. |
The complex type of table in which the variables to be studied are subdivided with interrelated characteristics is called as |
| A. | two way table |
| B. | one way table |
| C. | subparts of table |
| D. | order level table |
| Answer» B. one way table | |
| 32. |
The simple classification and manifold classification are types of |
| A. | qualitative classification |
| B. | quantitative classification |
| C. | open end classification |
| D. | time series classification |
| Answer» B. quantitative classification | |
| 33. |
The curve of cumulative frequency is also known as |
| A. | Ogive |
| B. | A-give |
| C. | C-give |
| D. | B-give |
| Answer» B. A-give | |
| 34. |
If the classification of collected data is based on characteristics such as religion, education and caste, then this is considered as |
| A. | open end classification |
| B. | time series classification |
| C. | qualitative classification |
| D. | quantitative classification |
| Answer» D. quantitative classification | |
| 35. |
The 'less than type' cumulative frequency distribution is considered as correspondent to |
| A. | upper limit of class intervals |
| B. | lower limit of class intervals |
| C. | upper limit of range |
| D. | lower limit of range |
| Answer» B. lower limit of class intervals | |
| 36. |
The cumulative frequency distribution which is 'greater than' type is correspondent to |
| A. | upper limit of range |
| B. | lower limit of range |
| C. | upper limit of class intervals |
| D. | lower limit of class intervals |
| Answer» E. | |
| 37. |
The distribution which shows the cumulative figure of all the observations placed below upper limit of classes in distribution is considered as |
| A. | cumulative frequency distribution |
| B. | upper limit distribution |
| C. | class distribution |
| D. | cumulative class distribution |
| Answer» B. upper limit distribution | |
| 38. |
The classification of data on the geographical basis is also called |
| A. | reflected classification |
| B. | populated classification |
| C. | sampling classification |
| D. | spatial classification |
| Answer» E. | |
| 39. |
The type of cumulative frequency distribution in which the class intervals are added in bottom to top order is classified as |
| A. | more than type distribution |
| B. | marginal distribution |
| C. | variation distribution |
| D. | less than type distribution |
| Answer» B. marginal distribution | |
| 40. |
The three dimensional diagrams are named as so because they considers both |
| A. | length and breadth |
| B. | breadth and depth |
| C. | depth, length and breadth |
| D. | depth and length |
| Answer» D. depth and length | |
| 41. |
The data table which is presented in tabular form on the basis of single characteristics is classified as |
| A. | simple table |
| B. | complex table |
| C. | percentage table |
| D. | interval table |
| Answer» B. complex table | |
| 42. |
If in the bar diagram the characteristics variable to be measured is written on horizontal axis and frequencies are written on vertical axis then the graph is for |
| A. | grouped data |
| B. | ungrouped data |
| C. | dimensional data |
| D. | non dimensional data |
| Answer» B. ungrouped data | |
| 43. |
The table in which the data represented is extracted from some other data table is classified as |
| A. | classification tables |
| B. | cumulative tables |
| C. | derived table |
| D. | dispersion tables |
| Answer» D. dispersion tables | |
| 44. |
In stem and leaf display diagrams used in exploratory analysis, the leaves are considered as |
| A. | leading digits |
| B. | dispersed digits |
| C. | central digits |
| D. | trailing digits |
| Answer» E. | |
| 45. |
The classification method in which upper and lower limits of interval is also in class interval itself is called |
| A. | exclusive method |
| B. | inclusive method |
| C. | mid point method |
| D. | ratio method |
| Answer» C. mid point method | |
| 46. |
The 'less than type distribution' and 'more than type distribution' are types of |
| A. | class distribution |
| B. | cumulative class distribution |
| C. | cumulative frequency distribution |
| D. | upper limit distribution |
| Answer» D. upper limit distribution | |
| 47. |
The general tables of data used to show data in orderly manner is called as |
| A. | single characteristics tables |
| B. | repository tables |
| C. | manifold tables |
| D. | double characteristic table |
| Answer» C. manifold tables | |
| 48. |
The class interval classification method which ensures the data continuity is classified as |
| A. | mid point method |
| B. | ratio method |
| C. | exclusive method |
| D. | inclusive method |
| Answer» D. inclusive method | |
| 49. |
In stem and leaf display diagrams used in exploratory analysis, the stems are considered as |
| A. | central digits |
| B. | trailing digits |
| C. | leading digits |
| D. | dispersed digits |
| Answer» D. dispersed digits | |
| 50. |
If the midpoints of bars on the charts are marked and marked dots are joined by a straight line then this graph is classified as |
| A. | class interval polygon |
| B. | paired polygon |
| C. | marked polygon |
| D. | frequency polygon |
| Answer» E. | |