MCQOPTIONS
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MCQOPTIONS
This section includes 96 Mcqs, each offering curated multiple-choice questions to sharpen your Marketing Awareness knowledge and support exam preparation. Choose a topic below to get started.
| 1. |
The segmentation of market based on the gender of the customers is a type of |
| A. | demographic segmentation |
| B. | life style segmentation |
| C. | price segmentation |
| D. | geographic segmentation |
| Answer» B. life style segmentation | |
| 2. |
In Double-Win strategy, the salesperson and customers are personally and professionally satisfied with the ___________ |
| A. | Income of sale transaction |
| B. | Outcome of sale transaction |
| C. | Passive income |
| D. | Portfolio income |
| Answer» C. Passive income | |
| 3. |
What is HNI ? |
| A. | Highly Needed Incentives |
| B. | Highest Net Income |
| C. | Human Narrow Innovation |
| D. | High Networth Individuals |
| Answer» E. | |
| 4. |
Which among the following feature of good forecasting mode? |
| A. | Economy |
| B. | Availability |
| C. | Simplicity |
| D. | All of the above |
| Answer» E. | |
| 5. |
The target group for a car loans is |
| A. | all car dealers |
| B. | |
| C. | C. |
| D. | D. |
| Answer» D. D. | |
| 6. |
The target group for personal loans is |
| A. | newborn infants |
| B. | all private limited companies |
| C. | minor children |
| D. | all salaried person |
| Answer» E. | |
| 7. |
Target market of education loan is |
| A. | delivery person |
| B. | prospective buyers |
| C. | all salespersons |
| D. | all school students |
| Answer» C. all salespersons | |
| 8. |
Adidas launched three products. The Adidas Performance was designed to maintain their devotion to the athlete; Adidas Originals to focus on fashion and life-style; and Style Essentials, with the main group within this one being. This is a case of __? |
| A. | Market Segmentation |
| B. | Niche market |
| C. | Focus Marketing |
| D. | Target Market |
| Answer» E. | |
| 9. |
Claritas provides you with the information foundation: market segmentation data, demographic data, consumer marketing data, marketing analysis tools, market demographic applications, and marketing strategy expertise. Claritas is a __? |
| A. | Marketing Consultant |
| B. | Industrial marketer |
| C. | Service Provider |
| D. | Focus group |
| Answer» B. Industrial marketer | |
| 10. |
A bank has set an advanced target of Rs 10,000 crore and deposits target of Rs 22,000 crore by March 2010. This comes under which of the following? |
| A. | Marketing strategy |
| B. | |
| C. | C. |
| D. | D. |
| Answer» D. D. | |
| 11. |
The marketing manager asks one of his subordinates to prepare a mailing list and send emails regarding the firm s products & services to the potential customers. This comes under which of the following? |
| A. | E-commerce |
| B. | E-marketing |
| C. | E-Business |
| D. | Core marketing |
| Answer» C. E-Business | |
| 12. |
The analysis by a marketing manager of a firm , of potential effects of social, legal, political and economic forces on a firm s operation comes under which of the following? |
| A. | |
| B. | B. |
| C. | C. |
| D. | D. |
| Answer» C. C. | |
| 13. |
What is innovation ? |
| A. | new idea |
| B. | new raw metarial |
| C. | new product |
| D. | all of these |
| Answer» E. | |
| 14. |
The target group for tractor loans is |
| A. | farm labourers |
| B. | cold storage plant |
| C. | agriculture colleges |
| D. | farmers with large land holding |
| Answer» B. cold storage plant | |
| 15. |
Relationship banking is : |
| A. | call center marketing |
| B. | relation with marketing persons |
| C. | relation close clients |
| D. | relation with bankers and customers for retaining the customers |
| Answer» E. | |
| 16. |
Market space means |
| A. | road shows |
| B. | place where goods are sold |
| C. | scope available for selling |
| D. | competition |
| Answer» D. competition | |
| 17. |
In a saving account, money can be deposited on |
| A. | quarterly basis |
| B. | annual basis |
| C. | as per the convenience of the depositor |
| D. | monthly basis |
| Answer» D. monthly basis | |
| 18. |
Mutual funds investment can be effectively canvassed among |
| A. | students availing education loans |
| B. | HNI customers |
| C. | only salaried persons |
| D. | poor farmers |
| Answer» D. poor farmers | |
| 19. |
Customization result in |
| A. | better balance sheet figures |
| B. | customer retention |
| C. | customer exit |
| D. | customer complains |
| Answer» B. customer retention | |
| 20. |
Which among the following is a correct statement about merchants and central marketplaces? |
| A. | They reduce the total number of transactions and reduce the total amount of exchange |
| B. | They increase the total number of transactions and reduce the total amount of exchange |
| C. | They increase the total number of transactions and reduce the total amount of exchange |
| D. | They increase the total number of transactions and increase the total amount of exchange |
| Answer» D. They increase the total number of transactions and increase the total amount of exchange | |
| 21. |
For which of the following the place component of Marketing Mix is Intangible? |
| A. | Hotels |
| B. | Tourism Spots |
| C. | Banks |
| D. | Software |
| Answer» E. | |
| 22. |
Which of the following is an example of Service Marketing? |
| A. | Disney setting up a park in India |
| B. | Air India selling tickets on Spouse Free Scheme |
| C. | Setting up an Ayurvedic Massage center |
| D. | AIDS awareness campaign |
| Answer» D. AIDS awareness campaign | |
| 23. |
Internal marketing means : |
| A. | marketing inside India |
| B. | marketing inside company |
| C. | marketing outside India |
| D. | none of these |
| Answer» B. marketing inside company | |
| 24. |
Which of the following is involved with the growth strategies of a company? |
| A. | Diversification |
| B. | Horizontal integration |
| C. | Vertical integration |
| D. | All of these |
| Answer» E. | |
| 25. |
Cash is what type of asset of bank ? |
| A. | Current |
| B. | Intangible |
| C. | Tangible |
| D. | Fixed |
| Answer» B. Intangible | |
| 26. |
The Market Share of the companies are increased by increasing |
| A. | Sales Volumes |
| B. | Number of Staff |
| C. | Number of Products |
| D. | Profit Percentage |
| Answer» B. Number of Staff | |
| 27. |
Automobiles and TV's are in what stage of the PLC, among the following mentioned options? |
| A. | Introduction |
| B. | Maturity |
| C. | Decline |
| D. | Post-growth |
| Answer» C. Decline | |
| 28. |
The product is in what stage of the PLC when a company retains the product but reduces marketing support costs it? |
| A. | Decline |
| B. | Introduction |
| C. | Growth |
| D. | Maturity |
| Answer» B. Introduction | |
| 29. |
In which year, Consumer Protection Act was passed? |
| A. | 1992 |
| B. | 1986 |
| C. | 1990 |
| D. | 1988 |
| Answer» C. 1990 | |
| 30. |
___________________ is a small and newly developing market |
| A. | Scarcity Market |
| B. | Guerrilla market |
| C. | Nascent Market |
| D. | Viral Market |
| Answer» D. Viral Market | |
| 31. |
What is BTL? |
| A. | Buyers To Leads |
| B. | Below The Line |
| C. | Business To Lender |
| D. | Best To Lend |
| Answer» C. Business To Lender | |
| 32. |
Buyer resistance refers to the deployment of procurement resources by ________ |
| A. | Owners |
| B. | Seller |
| C. | Consumer |
| D. | Buyer |
| Answer» E. | |
| 33. |
The concept of Management by objectives MBO. is given by who? |
| A. | Peter Drucker |
| B. | Philip Kotler |
| C. | John Caples |
| D. | David Ogilvy |
| Answer» B. Philip Kotler | |
| 34. |
Marketing of services is resorted in which of the following sectors? |
| A. | Banking process |
| B. | Manufacturing business |
| C. | Education sectors |
| D. | Insurance business |
| Answer» E. | |
| 35. |
The marketing is the art of _________________ |
| A. | Product Protection |
| B. | Buying Product |
| C. | Selling Product |
| D. | All of these |
| Answer» D. All of these | |
| 36. |
________________is the USP of Saving Account |
| A. | Easy to return |
| B. | Rate of Interest |
| C. | Security |
| D. | Easy to operate |
| Answer» E. | |
| 37. |
USP stands for |
| A. | Uniform Selling Progress |
| B. | Unique Selling Point |
| C. | Under Selling Process |
| D. | Unique Selling Point |
| Answer» E. | |
| 38. |
The idea of Marketing Segmentation is based on |
| A. | Only on self single product |
| B. | On total Market |
| C. | To spend less |
| D. | To integrate various consumer groups as segments |
| Answer» E. | |
| 39. |
If a company is focused on the development of the price, promotion, distribution and right combinations of the product then the company is growing which of the following? |
| A. | Marketing Policy |
| B. | Marketing Mix |
| C. | Marketing Discount |
| D. | Marketing Research Experiment |
| Answer» C. Marketing Discount | |
| 40. |
A good Brand can be built up by way of |
| A. | Customer grievances |
| B. | Customer grievances |
| C. | Old Age |
| D. | Consistent offering of good services |
| Answer» E. | |
| 41. |
The target market for Debit Cards is |
| A. | All existing account-holders |
| B. | All agriculturists |
| C. | All DSAS |
| D. | All vendors |
| Answer» B. All agriculturists | |
| 42. |
Value added services means |
| A. | Low cost products |
| B. | High cost products |
| C. | Additional services for the same cost |
| D. | Giving discounts |
| Answer» D. Giving discounts | |
| 43. |
A situation of monopoly in the market refers to |
| A. | One seller one buyer |
| B. | Many seller one buyer |
| C. | Many seller many buyer |
| D. | Many seller many buyer |
| Answer» E. | |
| 44. |
Delivery Channel means |
| A. | maternity wards |
| B. | handing over the products to the buyers |
| C. | All of these |
| D. | places where products are made available to the buyers |
| Answer» E. | |
| 45. |
An increase in the quantity supplied suggests - |
| A. | a rightward shift of the supply curve |
| B. | a leftward shift of the supply curve |
| C. | a movement up along the supply curve |
| D. | a movement up along the supply curve |
| Answer» B. a leftward shift of the supply curve | |
| 46. |
Which of the following Bank is not a Public Sector Bank? |
| A. | IDBI Bank |
| B. | State Bank Of India |
| C. | Bharatiya Mahila Bank |
| D. | HDFC Bank |
| Answer» E. | |
| 47. |
If you have the option of buying a refrigerator with 1 star, 3 star, 5 star rating given by BEE then which one you will prefer? |
| A. | 3 star |
| B. | 5 star |
| C. | 1 star |
| D. | Does not matter |
| Answer» C. 1 star | |
| 48. |
Which analysis methodology is used to identify the macroeconomic conditions in a marketing environment? |
| A. | SWOT Analysis |
| B. | PEST Analysis |
| C. | Conjoint Analysis |
| D. | BCG Matrix |
| Answer» C. Conjoint Analysis | |
| 49. |
Which comes at the end of Marketing plan? |
| A. | Objectives |
| B. | SWOT Analysis |
| C. | Controls |
| D. | Executive Summary |
| Answer» D. Executive Summary | |
| 50. |
Which marketing model includes 4 P s of Marketing i.e. Product, Price, Place and Promotion? |
| A. | PLC Model |
| B. | Promotional Mix |
| C. | Marketing Mix |
| D. | Brand Marketing |
| Answer» D. Brand Marketing | |