Explore topic-wise MCQs in Marketing Awareness.

Which type of goods among the following mentioned options are purchased out of fear, need by the customer?

The product life cycle describes the stages a new product goes through in the, which of the following mentioned options?

When the new developed product concept is tested, which among the following the next immediate step?

The global communication and product strategy in which communication is adjusted but product would not be changed is classified as which of the following mentioned options?

At which stage of PLC the competition appears?

The main marketing objective for the maturity stage of the PLC is what among the following mentioned options?

During the introduction stage of the PLC, sales gradually increase and what else happens?

Innovation in marketing is same as ___________

The 'break-even point' is where

Which among the following is the crux of the marketing process?

Which among the following forms part in the decision making process of a product development?

In the simple response model of consumer behaviour, the entities involved in it are

Different products remain in existence for a different limited period. This is called

A Bank offers discount coupons to the customers availing of consumer loans from the Bank. Which of the following kind of marketing mix is this?

Which among the following indicates Positioning?

Post-sales activities include ________

When a person goes to a shop, asks for a bathing soap, pays the money and gets the soap, which of the following aspects of marketing are focused?

The competitive position of a company can be improved by

A Direct Selling Agent DSA. is required to be adapt in ___________

The course of a product's sales and profit over its lifetime is called

Effective Selling Skills depends on ______________

Leads can be best sourced from _________

The two components of a marketing strategy are

The 'USP' of a product denotes ________

Market segmentation can be resorted to by dividing the target group as per

A Successful marketing person required one of the following qualities___________

"Price" is an important factor in the effective marketing mix. What are other factors in 4 Ps?

Which of the following is not included in the 4 P's of Marketing

The primary goal of sales promotion advertising is to influence the positively.

The price of the product could affect its

A person is asking from his friends to suggest a family Doctor. This process falls under

When increasing the price of a product to show its feature, then it is an example of what?

When I-Pad came to market, demand for the Walkman dwindled. It is an example of which of the following?

What is called the process of selling a product at different prices?

Grading intent the products to .. in various groups.

The tendency of modern marketing is towards ..

Who said, "The consumer is not a moron. She is your wife"?

"Sar utha ke jiyo" is the business tag line of -

Rapid Skimming Strategy is associated with?

Which statistical tool is used in market research to determine how different features of a product affect the buying behavior in the consumer s mind?

Competition is highest in which phase of Product Life Cycle?

Profit start declining in which phase of Product Life Cycle?

In Product Life Cyle, Lower Market size is characteristics of which phase

Different baby products produced and marketed by Johnson & Johnson is an example of?

Brainstorming sessions are organized during which phases of product development?

Apple iPhone market targetting strategy is an example of?