MCQOPTIONS
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MCQOPTIONS
This section includes 657 Mcqs, each offering curated multiple-choice questions to sharpen your Testing Subject knowledge and support exam preparation. Choose a topic below to get started.
| 1. |
What does Marketing starts and ends with? |
| A. | Consumer |
| B. | Certain Market |
| C. | Advertising and Sales Promotion |
| D. | Selling |
| Answer» B. Certain Market | |
| 2. |
The basic objective behind the ________ is to add value to the product significantly for winning the customers' loyalty. |
| A. | morph marketing |
| B. | Event marketing |
| C. | guerilla marketing |
| D. | none of these |
| Answer» B. Event marketing | |
| 3. |
American expression for fast moving consumer goods is ______ goods. |
| A. | White. |
| B. | Red |
| C. | Brown. |
| D. | Orange. |
| Answer» C. Brown. | |
| 4. |
Profiling the rural market is a part of ________ stage of rural marketing strategy. |
| A. | feedback |
| B. | execution |
| C. | Planning |
| D. | none of these |
| Answer» D. none of these | |
| 5. |
___________ is not a dealer promotion scheme. |
| A. | Coupons |
| B. | Trade allowance |
| C. | Free goods |
| D. | All of these |
| Answer» B. Trade allowance | |
| 6. |
A financial instrument which can be used more than once to borrow money or buy goods and services on credit is ___________ |
| A. | smart card |
| B. | credit card |
| C. | debit card |
| D. | none of these |
| Answer» C. debit card | |
| 7. |
Which is the P of Marketing? |
| A. | Place |
| B. | Permanent problem of the organisation |
| C. | Premium |
| D. | Programme |
| Answer» B. Permanent problem of the organisation | |
| 8. |
What is true about Bullion market? |
| A. | Production |
| B. | Golds are purchased and sold |
| C. | Books are purchased |
| D. | Investment are made |
| Answer» C. Books are purchased | |
| 9. |
Which of the following is not a type of e-payment system? |
| A. | E-cash |
| B. | EFT |
| C. | ETB |
| D. | None of these |
| Answer» E. | |
| 10. |
Civil engineers designing flats, villas, bridges etc.are an example of_______ |
| A. | Differentiated Marketing |
| B. | Undifferentiated Marketing |
| C. | Concentrated Marketing |
| D. | Customised or Personalised Marketing |
| Answer» E. | |
| 11. |
RSS stands for ___________ |
| A. | Role Saver System |
| B. | Real Simple Syndication |
| C. | Real Save System |
| D. | Real Saver System |
| Answer» C. Real Save System | |
| 12. |
Social marketing ___________ |
| A. | is a social transaction |
| B. | is a social product |
| C. | is the design, implementation and control of programmes. |
| D. | is a technique |
| Answer» D. is a technique | |
| 13. |
The approach used when the marketer wants the consumer to respond on an emotional, rather than rational basis is _________ |
| A. | Economy Pricing |
| B. | Predatory Pricing |
| C. | Psychological Pricing |
| D. | Penetration Pricing |
| Answer» E. | |
| 14. |
Who is the customer of Bank? |
| A. | Manager of Bank |
| B. | Staff of Bank |
| C. | The person who hold a Fixed Term Deposit Certificate of the Bank |
| D. | MD of Bank |
| Answer» D. MD of Bank | |
| 15. |
For rural marketing ______ pricing is more suitable. |
| A. | going rate |
| B. | skimming |
| C. | Penetration |
| D. | none of these |
| Answer» D. none of these | |
| 16. |
_________ retailers open their shops on fixed days or dates in a specified area. |
| A. | Kiosks |
| B. | Market traders |
| C. | Hawkers |
| D. | None of these |
| Answer» C. Hawkers | |
| 17. |
Marketing is important for bank customer, in which area? |
| A. | Knowledge of banking's new product |
| B. | All of these |
| C. | Available of bank loan at fair rate of interest |
| D. | None of these |
| Answer» D. None of these | |
| 18. |
_________ marketing uses telecommunication devices to reach prospective customers |
| A. | Catalogue marketing |
| B. | Telemarketing |
| C. | Direct marketing |
| D. | All of these |
| Answer» C. Direct marketing | |
| 19. |
Permanent rural market with continuous trading activity is called ________ |
| A. | Seasonal market |
| B. | Regular periodic market |
| C. | Daily market |
| D. | Rural market. |
| Answer» D. Rural market. | |
| 20. |
Which of the following is a method of Competition Based Pricing? |
| A. | Sealed Bid Pricing |
| B. | Going Rate Pricing |
| C. | Customary Pricing |
| D. | All of these |
| Answer» E. | |
| 21. |
Market where currencies of different countries are bought and sold . |
| A. | Foreign exchange market |
| B. | Money market |
| C. | Stock market |
| D. | None of these |
| Answer» B. Money market | |
| 22. |
If advertising give focus on a particular product or brand, it is known as ___________ |
| A. | market advertisement |
| B. | Institutional advertisement |
| C. | Product advertisement |
| D. | None |
| Answer» D. None | |
| 23. |
Price points of Re1, Rs 2,3,4 etc are used for FMCG brands is known as ________ pricing |
| A. | value |
| B. | power price points |
| C. | Cost plus |
| D. | penetration |
| Answer» C. Cost plus | |
| 24. |
Marketing is ___________ |
| A. | Supply the Product to the Consumer |
| B. | Distribution |
| C. | Produce the Product or Service |
| D. | Selling |
| Answer» B. Distribution | |
| 25. |
If the product passes through a longer channel of distribution, the marketer will have to give importance to |
| A. | Personal selling |
| B. | Advertising |
| C. | Direct selling |
| D. | None of these |
| Answer» C. Direct selling | |
| 26. |
Moderate quality products are preferred by____________consumers. |
| A. | educated |
| B. | Rural |
| C. | Urban |
| D. | none of these |
| Answer» C. Urban | |
| 27. |
Brands owned and developed by producers are known as ____________ |
| A. | Family brands |
| B. | Individual brands |
| C. | Manufacturer brands |
| D. | Dealer |
| Answer» D. Dealer | |
| 28. |
Which is Plastic money? |
| A. | Rupee |
| B. | Credit Card and Debit Card |
| C. | Dollar |
| D. | Bank Draft |
| Answer» C. Dollar | |
| 29. |
Warehousing creates _________ utility |
| A. | Time utility |
| B. | Place utility |
| C. | Product utility |
| D. | Customer utility |
| Answer» D. Customer utility | |
| 30. |
Social marketing |
| A. | Is a Social Product |
| B. | Is marketing of social assets |
| C. | Is tool of social transaction |
| D. | All of these |
| Answer» E. | |
| 31. |
Smaller companies tying up with leading companies to distribute through its network is known as ________ Distribution. |
| A. | exclusive |
| B. | selective |
| C. | Syndicated |
| D. | intensive |
| Answer» D. intensive | |
| 32. |
Which is customer information? |
| A. | Customer's Income |
| B. | Like-dislike |
| C. | Purchasing Priority |
| D. | Customer's Age |
| Answer» C. Purchasing Priority | |
| 33. |
Many companies are now turning their attention to________markets. |
| A. | Rural |
| B. | world |
| C. | Urban |
| D. | none of these |
| Answer» B. world | |
| 34. |
___________ refers to duplicating the brand image of one product of promote another product of the same brand. |
| A. | Advocacy advertising |
| B. | Shortage advertising |
| C. | Surrogate advertising |
| D. | None of these |
| Answer» D. None of these | |
| 35. |
___________ stresses on comparative features of two brands |
| A. | Complimentary advertisement |
| B. | Comparative advertisement |
| C. | Niche advertisement |
| D. | None of these |
| Answer» C. Niche advertisement | |
| 36. |
Which is the element of a valid Contract? |
| A. | Lawful Consideration |
| B. | Agreement-Offer and Acceptance |
| C. | Lawful Object |
| D. | All of these |
| Answer» E. | |
| 37. |
Dealer promotion is also known as ___________ |
| A. | Goods promotion |
| B. | Trade promotion |
| C. | Commerce promotion |
| D. | None of these |
| Answer» C. Commerce promotion | |
| 38. |
_________ is also called ambush marketing |
| A. | morph marketing |
| B. | Event marketing |
| C. | guerilla marketing |
| D. | none of these |
| Answer» C. guerilla marketing | |
| 39. |
Market in which supply is greater than demand is ___________ |
| A. | Sellers market |
| B. | Buyers market |
| C. | Retail market |
| D. | Wholesale market |
| Answer» C. Retail market | |
| 40. |
Which is the assembling product? |
| A. | Buses |
| B. | Motor Cycles |
| C. | Motor Car or Buses |
| D. | All of these |
| Answer» E. | |
| 41. |
The group of elements price, product, promotion and place constitute ___________ |
| A. | marketing mix |
| B. | product mix |
| C. | market mix |
| D. | promotion mix |
| Answer» B. product mix | |
| 42. |
Marketing is a __________ process |
| A. | Social |
| B. | Exchange |
| C. | Goal oriented |
| D. | All of these |
| Answer» E. | |
| 43. |
What is true about stock market? |
| A. | Stock are kept |
| B. | Shares are purchased and sold |
| C. | Capital is disposed |
| D. | All of these |
| Answer» C. Capital is disposed | |
| 44. |
__________ goods are purchased on a regular basis. |
| A. | Emergency |
| B. | Impluse |
| C. | Staple |
| D. | None of these. |
| Answer» D. None of these. | |
| 45. |
The word channel is derived from the French word _________ |
| A. | Chaan |
| B. | Cann |
| C. | Canal |
| D. | None of these |
| Answer» D. None of these | |
| 46. |
A product with the _________ is a green product. |
| A. | Agmark |
| B. | ISI Mark |
| C. | Ecomark |
| D. | none of these |
| Answer» D. none of these | |
| 47. |
Razor manufacturer will charge a low price and recoup its margin (and more) from the sale of the only design of blades which fit the razor. This is an example of________ |
| A. | Psychological Pricing |
| B. | Economy Pricing |
| C. | Predatory Pricing |
| D. | Captive Product Pricing |
| Answer» B. Economy Pricing | |
| 48. |
___________is concerned with finding ways to reduce the demand temporarily or permanently. |
| A. | meta marketing |
| B. | mass marketing |
| C. | Demarketing |
| D. | mega marketing |
| Answer» D. mega marketing | |
| 49. |
Bank Marketing Concept is a _________ |
| A. | Product planning |
| B. | Deposits |
| C. | Customer-oriented philosophy |
| D. | Loan |
| Answer» D. Loan | |
| 50. |
The retailer sells goods in _________ |
| A. | Not sufficient |
| B. | Small quantity |
| C. | Huge quantity |
| D. | None of these |
| Answer» C. Huge quantity | |