MCQOPTIONS
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MCQOPTIONS
This section includes 657 Mcqs, each offering curated multiple-choice questions to sharpen your Testing Subject knowledge and support exam preparation. Choose a topic below to get started.
| 1. |
Which is the essential of Contract of Sale? |
| A. | Price |
| B. | Two parties-Buyer and Seller |
| C. | Goods |
| D. | Transfer of Ownership |
| Answer» C. Goods | |
| 2. |
Marketing is the ___________ |
| A. | set of human activities |
| B. | programme |
| C. | product |
| D. | demand |
| Answer» B. programme | |
| 3. |
Market in which gold and silver are sold is _________ |
| A. | Bullion market |
| B. | Produce market |
| C. | Commodity market |
| D. | None of these |
| Answer» B. Produce market | |
| 4. |
Which is the correct matching? |
| A. | Properties-Issue Houses |
| B. | ATM-Bank |
| C. | Organisation-World Trade Organisation and RBI |
| D. | All of these |
| Answer» E. | |
| 5. |
Blog is a term of ____________ |
| A. | Digital Marketing |
| B. | Social Marketing |
| C. | Internet Marketing |
| D. | Green Marketing |
| Answer» B. Social Marketing | |
| 6. |
Sales Promotion is a tool of ___________ |
| A. | New concept of marketing |
| B. | Accounting |
| C. | Old concept of marketing |
| D. | Cost |
| Answer» D. Cost | |
| 7. |
Today, market is ___________ |
| A. | Government |
| B. | Business |
| C. | Buyer or Consumer or Customer's market |
| D. | Law |
| Answer» D. Law | |
| 8. |
___________ is online identity theft. |
| A. | Phishing |
| B. | Spoofing |
| C. | Eavesdropping |
| D. | None of these |
| Answer» B. Spoofing | |
| 9. |
Marketing Comprises ___________ |
| A. | Production |
| B. | Buying and Selling |
| C. | Deposit |
| D. | Allotment |
| Answer» C. Deposit | |
| 10. |
___________ is called shopping by post |
| A. | Mail order Business |
| B. | Self service |
| C. | Retail chain |
| D. | None of these |
| Answer» B. Self service | |
| 11. |
Services are _________ |
| A. | perishable |
| B. | Intangible |
| C. | both a u0026 b |
| D. | none of these |
| Answer» C. both a u0026 b | |
| 12. |
Trade mark is a ___________ |
| A. | Registered brand |
| B. | Symbol |
| C. | Name |
| D. | Design |
| Answer» B. Symbol | |
| 13. |
Branding is a function of __________ |
| A. | Exchange |
| B. | Research |
| C. | Physical supply |
| D. | Facilitating |
| Answer» E. | |
| 14. |
MILMA is an example of___________ type of shop |
| A. | Departmental store |
| B. | Multiple shop |
| C. | Super bazzar |
| D. | None of these |
| Answer» C. Super bazzar | |
| 15. |
Which of the following is not a risk in internet based transaction? |
| A. | encryption |
| B. | spoofing |
| C. | eavesdropping |
| D. | unauthorized action. |
| Answer» B. spoofing | |
| 16. |
Consumers show ________ while buying their products on regular basis |
| A. | Variety Seeking Buying Behaviour |
| B. | Dissonance Reduction Buying Behaviour |
| C. | Complex Buying Behaviour |
| D. | Habitual Buying Behaviour |
| Answer» E. | |
| 17. |
__________ concept is based on the principle that marketing is not a department but it is pervasive throughout the company. |
| A. | Holistic |
| B. | Modern |
| C. | Production |
| D. | Selling |
| Answer» B. Modern | |
| 18. |
Customisation means ___________ |
| A. | Goods offer on various conditions |
| B. | Promotion |
| C. | Sales |
| D. | All of these |
| Answer» B. Promotion | |
| 19. |
Which is Centered Point of Bank? |
| A. | Staff |
| B. | Present and Potential Customer of Bank |
| C. | Profit |
| D. | Deposits |
| Answer» C. Profit | |
| 20. |
What is the managerial Process by which products are matched with markets and through which transfers of ownership are affected? |
| A. | Marketing |
| B. | Financial Planning and management |
| C. | Accounting |
| D. | Advertisement |
| Answer» B. Financial Planning and management | |
| 21. |
Which of the following is not included in the micro environment? |
| A. | Economic |
| B. | Publics |
| C. | Suppliers |
| D. | Customers |
| Answer» B. Publics | |
| 22. |
Anything that has the ability to satisfy a consumer need is known as ________ |
| A. | Product |
| B. | Package |
| C. | Price |
| D. | Promotion |
| Answer» D. Promotion | |
| 23. |
Marketing concept earns the Profit with ___________ |
| A. | Staff |
| B. | Product |
| C. | Customer satisfaction of Bank |
| D. | Building |
| Answer» D. Building | |
| 24. |
What does the exchange function of marketing involve? |
| A. | Assembling |
| B. | Selling |
| C. | Buying of Product or Services |
| D. | All of these |
| Answer» E. | |
| 25. |
An electronic file that uniquely identifies individuals and websites on the internet and enables secure, confidential communications. |
| A. | Digital certificates |
| B. | Encryption |
| C. | Digital signature |
| D. | Firewalls |
| Answer» B. Encryption | |
| 26. |
____________ are generally food stores that are much smaller in size than in supermarkets. |
| A. | Discount store |
| B. | Specialty store |
| C. | Convenient store |
| D. | None of these |
| Answer» D. None of these | |
| 27. |
___________ type of advertisement is used when the product enters into growth stage of PLC |
| A. | Primary advertising |
| B. | Reminder advertising |
| C. | Selective advertising |
| D. | None of these |
| Answer» D. None of these | |
| 28. |
____________ is a system of selling goods directly to customers through a network of self employed people |
| A. | Whole sale marketing |
| B. | Multilevel marketing |
| C. | Vertical marketing |
| D. | None of these |
| Answer» C. Vertical marketing | |
| 29. |
Pricing method based on customer value is known as ______ |
| A. | Demand Based Pricing |
| B. | Competition Based Pricing |
| C. | Cost Based Pricing |
| D. | Value Based Pricing |
| Answer» E. | |
| 30. |
Using the names of company's powerful brands for line extensions is ___________ |
| A. | Positioning by use, Occasion and Time |
| B. | Positioning by Brand Endorsement |
| C. | Positioning by Product Attributes and Benefits |
| D. | Positioning by Corporate Identity |
| Answer» C. Positioning by Product Attributes and Benefits | |
| 31. |
___________ means the set of marketing intermediaries through which the goods flow from the producer to consumer. |
| A. | Intensive distribution |
| B. | Direct marketing |
| C. | Channel of distribution |
| D. | None of these |
| Answer» D. None of these | |
| 32. |
Profit by customer satisfaction is a tool of _________ |
| A. | Old concept of marketing |
| B. | New concept of marketing |
| C. | Finance |
| D. | Production |
| Answer» C. Finance | |
| 33. |
Which is economic product? |
| A. | Population and Congestion Problem |
| B. | Pollution |
| C. | Inflation |
| D. | All of these |
| Answer» D. All of these | |
| 34. |
Who is the part of the channel of distribution? |
| A. | Retailer |
| B. | Distributor agent or Agent |
| C. | Sales Traveller |
| D. | All of these |
| Answer» E. | |
| 35. |
When the advertisement is to create an image or reputation of the firm, it is a case of ___________ |
| A. | Institutional advertisement |
| B. | Reminder advertising |
| C. | Product advertisement |
| D. | None |
| Answer» B. Reminder advertising | |
| 36. |
___________ is not a post test to evaluate advertising effectiveness |
| A. | Opinion research |
| B. | Real Test |
| C. | Association test |
| D. | Portfolio test |
| Answer» E. | |
| 37. |
Why is Marketing required in banks ? |
| A. | Globalisation |
| B. | Increase in population |
| C. | Computerisation |
| D. | Government dictates |
| Answer» B. Increase in population | |
| 38. |
Which is the benefit of Marketing? |
| A. | Reduction in Per Unit Cost |
| B. | Maximum Production and Sales |
| C. | Maximum Profit |
| D. | All of these |
| Answer» E. | |
| 39. |
Behaviour exhibited while purchasing a car is an example of _______ |
| A. | Variety Seeking Buying Behaviour |
| B. | Complex Buying Behaviour |
| C. | Dissonance Reduction Buying Behaviour |
| D. | Habitual Buying Behaviour |
| Answer» C. Dissonance Reduction Buying Behaviour | |
| 40. |
The set of all the products a firm made available to consumers buy is called ___________ |
| A. | Product mix |
| B. | Product line |
| C. | Product category |
| D. | None of these |
| Answer» C. Product category | |
| 41. |
___________ is not included in the product factor |
| A. | Technical nature |
| B. | Suitability |
| C. | Physical nature |
| D. | None of these |
| Answer» C. Physical nature | |
| 42. |
Which is the element of Marketing Concept? |
| A. | Goal of the organisation |
| B. | Marketing of product with Co-ordinated efforts |
| C. | Consumer satisfaction |
| D. | All of these |
| Answer» E. | |
| 43. |
Buying and selling over the internet is known as ___________ |
| A. | E-business |
| B. | E-commerce |
| C. | E-marketing |
| D. | none of these. |
| Answer» C. E-marketing | |
| 44. |
What does the market analysis function include? |
| A. | Study of the market environment |
| B. | Consumer's Income |
| C. | Purchasing Power of Consumer |
| D. | All of these |
| Answer» E. | |
| 45. |
The act of creating an image about a product or brand in the consumers mind is known as __________ |
| A. | Target marketing |
| B. | Market segmentation |
| C. | Positioning |
| D. | Product differentiation |
| Answer» D. Product differentiation | |
| 46. |
The process of direct communication between the sales person and a prospect is called _________ |
| A. | Direct marketing |
| B. | Advertising |
| C. | Personal selling |
| D. | None of these |
| Answer» D. None of these | |
| 47. |
Setting price on the basis of the total cost per unit is known as ___________ |
| A. | Demand Based Pricing |
| B. | Cost Based Pricing |
| C. | Competition Based Pricing |
| D. | Value Based Pricing |
| Answer» C. Competition Based Pricing | |
| 48. |
A computer based system that facilitates the transfer of money or the processing of financial transactions between two financial institutions the same day or overnight is ____________ |
| A. | EFT |
| B. | ETB |
| C. | E-cash |
| D. | E-money |
| Answer» B. ETB | |
| 49. |
Blue revolution refers to ___________ |
| A. | milk |
| B. | Aquaculture |
| C. | poultry |
| D. | none of these |
| Answer» C. poultry | |
| 50. |
Which is/are marketing activities? |
| A. | Pricing |
| B. | Transportation |
| C. | Product Planning and Pricing |
| D. | All of these |
| Answer» E. | |