MCQOPTIONS
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MCQOPTIONS
This section includes 657 Mcqs, each offering curated multiple-choice questions to sharpen your Testing Subject knowledge and support exam preparation. Choose a topic below to get started.
| 1. |
____________ is not a step in advertising campaign |
| A. | Selecting ad media |
| B. | Determining ad Objectives |
| C. | Market analysis |
| D. | Supply of goods |
| Answer» E. | |
| 2. |
The Selling Concept applies on ___________ |
| A. | Insurance |
| B. | Bank and other Financial Institution |
| C. | Gas |
| D. | All of these |
| Answer» E. | |
| 3. |
____________ is not a vertically integrated channel . |
| A. | Contractual |
| B. | Corporate |
| C. | Administered |
| D. | None of these |
| Answer» E. | |
| 4. |
Where sellers combine several products in the same package is known as ________ |
| A. | Captive Product Pricing |
| B. | Psychological Pricing |
| C. | Product Bundle Pricing |
| D. | Promotional Pricing |
| Answer» E. | |
| 5. |
________ goods are purchased without any planning or search effort. |
| A. | Impluse. |
| B. | Staple. |
| C. | Emergency. |
| D. | None of these. |
| Answer» B. Staple. | |
| 6. |
The concept of marketing mix was developed by _________ |
| A. | Stapleton |
| B. | N.H Borden |
| C. | Philip Kotler |
| D. | Albert W Emery |
| Answer» C. Philip Kotler | |
| 7. |
Marketing research is a part of ________stage of rural marketing strategy. |
| A. | feedback |
| B. | execution |
| C. | Planning |
| D. | none of these |
| Answer» D. none of these | |
| 8. |
The only revenue producing element in the marketing mix is _________ |
| A. | Price |
| B. | Product |
| C. | Place |
| D. | Promotion |
| Answer» B. Product | |
| 9. |
Serving a small market not served by competitors is known as _______ |
| A. | Niche marketing |
| B. | Segment marketing |
| C. | Local marketing |
| D. | Individual marketing |
| Answer» B. Segment marketing | |
| 10. |
Web marketing is the marketing of products or services over the ___________ |
| A. | T.V. |
| B. | Internet |
| C. | Radio |
| D. | Newspaper |
| Answer» C. Radio | |
| 11. |
The strategy of using as many out lets as possible is called ___________ |
| A. | Cohesive distribution |
| B. | Intensive distribution |
| C. | Wide distribution |
| D. | All of these |
| Answer» C. Wide distribution | |
| 12. |
In Japan ____________ marketing is known as 'Kuchikomi' |
| A. | guerilla |
| B. | viral |
| C. | Word of mouth |
| D. | morph |
| Answer» D. morph | |
| 13. |
What does After Sales Service mean? |
| A. | Payment |
| B. | Production |
| C. | To help in Product utilisation |
| D. | Merging |
| Answer» D. Merging | |
| 14. |
Market where demand for goods is greater than supply is |
| A. | Sellers market |
| B. | Buyers market |
| C. | Retail market |
| D. | Wholesale market |
| Answer» B. Buyers market | |
| 15. |
Under __________ marketing every customer is treated as unique. |
| A. | viral |
| B. | guerilla |
| C. | Word of mouth |
| D. | one-on-one |
| Answer» E. | |
| 16. |
If marketing is done through information and ordering machine placed in stores, it is known as |
| A. | Television marketing |
| B. | Tele marketing |
| C. | Kiosk marketing |
| D. | All of these |
| Answer» D. All of these | |
| 17. |
Which is the Concept of Marketing? |
| A. | Customer is always right |
| B. | Your satisfaction is our profit |
| C. | Customer is a King of market |
| D. | All of these |
| Answer» E. | |
| 18. |
Marketing concept is based on _________ |
| A. | Product-oriented and centred |
| B. | Profit |
| C. | Customer-oriented |
| D. | Loss |
| Answer» D. Loss | |
| 19. |
The private content of a transaction, if unprotected can be intercepted when it goes through the route over the internet is called__________ |
| A. | Unauthorized disclosure |
| B. | Spoofing |
| C. | Eavesdropping |
| D. | Phishing |
| Answer» D. Phishing | |
| 20. |
Word of mouth marketing through electronic channels like email, internet etc is known as _____________ |
| A. | |
| B. | digital |
| C. | Internet |
| D. | viral |
| Answer» E. | |
| 21. |
________was first used by Eugene J Kelly. |
| A. | meta marketing |
| B. | mass marketing |
| C. | Demarketing |
| D. | mega marketing |
| Answer» B. mass marketing | |
| 22. |
Rising profits is a feature of_______stage of PLC. |
| A. | Introduction. |
| B. | Maturity |
| C. | Growth. |
| D. | Saturation. |
| Answer» D. Saturation. | |
| 23. |
Air conditioners are an example of ________ goods. |
| A. | Red |
| B. | White |
| C. | Brown |
| D. | Orange |
| Answer» C. Brown | |
| 24. |
CRM consists of the processes a company uses to track and organise its contacts with its _________ |
| A. | Staff |
| B. | Current and Prospective Customers |
| C. | Building |
| D. | Manager |
| Answer» C. Building | |
| 25. |
Which is the base/rule of Customer-orientation? |
| A. | Staff is a king |
| B. | Customeris a king of market |
| C. | Profit is aim |
| D. | Goal |
| Answer» C. Profit is aim | |
| 26. |
Consumer is the __________ of market. |
| A. | Producer or manufacturer |
| B. | King |
| C. | Creator |
| D. | Capitalist |
| Answer» C. Creator | |
| 27. |
Goods are sold in small packets in _________ markets. |
| A. | Rural |
| B. | World |
| C. | Urban |
| D. | none of these |
| Answer» B. World | |
| 28. |
Premium Pricing is a method of ______ |
| A. | Demand Based Pricing |
| B. | Competition Based Pricing |
| C. | Cost Based Pricing |
| D. | Value Based Pricing |
| Answer» D. Value Based Pricing | |
| 29. |
Which is the source of marketing development? |
| A. | Management orientation |
| B. | Sales orientation |
| C. | Product orientation |
| D. | All of these |
| Answer» E. | |
| 30. |
If goods directly move from producer to consumer, it is known as ___________ |
| A. | Zero level channel |
| B. | Two level channel |
| C. | One level channel |
| D. | None of these |
| Answer» B. Two level channel | |
| 31. |
Which is the mode of Payment in the Contract of Sale? |
| A. | Goods or any domestic currency |
| B. | Product |
| C. | Money |
| D. | All of these |
| Answer» E. | |
| 32. |
Who is the Potential Customer of the Bank? |
| A. | A Staff of Bank |
| B. | A Manager of Bank |
| C. | A Person who want to take loan from the Bank |
| D. | Present Customer |
| Answer» D. Present Customer | |
| 33. |
Which is the function of marketing? |
| A. | Commercialization and Publicity |
| B. | Pricing |
| C. | Contractual |
| D. | All of these |
| Answer» E. | |
| 34. |
___________ is not a consumer promotion scheme . |
| A. | Advertising material |
| B. | Samples |
| C. | Coupons |
| D. | Rebates |
| Answer» B. Samples | |
| 35. |
A price reduction to buyers who pay their bills promptly is called ___________ |
| A. | Cash discount. |
| B. | Seasonal discount. |
| C. | Trade discount. |
| D. | Quality discount. |
| Answer» B. Seasonal discount. | |
| 36. |
In _________ appeals are emotional |
| A. | Advertising |
| B. | Dealer Promotion |
| C. | Consumer promotion |
| D. | All of these |
| Answer» B. Dealer Promotion | |
| 37. |
Which the function of marketing? |
| A. | Costing |
| B. | Production |
| C. | Branding and Packing |
| D. | Recording |
| Answer» D. Recording | |
| 38. |
Which of the following is not an emotional motive? |
| A. | Social acceptance |
| B. | Vanity |
| C. | curiosity |
| D. | Variety |
| Answer» E. | |
| 39. |
What includes activities involved in the flow of goods and services from Production to Consumption ? |
| A. | Marketing |
| B. | Selling |
| C. | Product planning and Product innovation |
| D. | Pricing |
| Answer» B. Selling | |
| 40. |
___________ can be defined as convergence of branding, information dissemination and sales transactions all in one place. |
| A. | E-branding |
| B. | E-commerce |
| C. | E-advertising |
| D. | E-marketing |
| Answer» D. E-marketing | |
| 41. |
The Old Market was _________ |
| A. | Law |
| B. | Buyer or Consumer's Market |
| C. | Seller's Market |
| D. | All of these |
| Answer» D. All of these | |
| 42. |
Which is not the pillar of marketing concept? |
| A. | Customer satisfaction |
| B. | Cost |
| C. | Integrated management with marketing fulcrum |
| D. | Welfare of customer |
| Answer» C. Integrated management with marketing fulcrum | |
| 43. |
'Make or Sell' concept is related with ___________ |
| A. | Social Marketing Concept |
| B. | Old Marketing Concept |
| C. | New Marketing Concept |
| D. | All of these |
| Answer» C. New Marketing Concept | |
| 44. |
What does Innovation mean? |
| A. | Budgeting |
| B. | Management |
| C. | Introduction of new product |
| D. | Cost |
| Answer» D. Cost | |
| 45. |
Setting price on the basis of the competition for the product is known as ______ |
| A. | Demand Based Pricing |
| B. | Competition Based Pricing |
| C. | Cost Based Pricing |
| D. | Value Based Pricing |
| Answer» C. Cost Based Pricing | |
| 46. |
Which is the function of determination of Product Policy? |
| A. | Size and design of Product or Service |
| B. | Colour of Product |
| C. | Brand |
| D. | All of these |
| Answer» E. | |
| 47. |
_________ factor is not considered as an important one while selecting channel of distribution |
| A. | Market factor |
| B. | Product |
| C. | Colour |
| D. | None of these |
| Answer» D. None of these | |
| 48. |
___________distribution system can be used to penetrate the rural market. |
| A. | exclusive |
| B. | selective |
| C. | Satellite |
| D. | intensive |
| Answer» D. intensive | |
| 49. |
___________ is also known as buzz marketing |
| A. | viral marketing |
| B. | guerilla marketing |
| C. | Word of mouth marketing |
| D. | morph marketing |
| Answer» D. morph marketing | |
| 50. |
_________ is not a feature of advertising |
| A. | It may be oral or written |
| B. | It reduces sales |
| C. | It helps in stimulating sales |
| D. | None |
| Answer» C. It helps in stimulating sales | |