MCQOPTIONS
Saved Bookmarks
MCQOPTIONS
This section includes 657 Mcqs, each offering curated multiple-choice questions to sharpen your Testing Subject knowledge and support exam preparation. Choose a topic below to get started.
| 1. |
The negative feeling which arise after purchase causing inner tension is known as__________ |
| A. | Post purchase dissonance |
| B. | Cognitive dissonance |
| C. | Buyer's remorse |
| D. | All of these |
| Answer» E. | |
| 2. |
Which concept of market is based on Customer Welfare and Satisfaction? |
| A. | Production of PResent Product |
| B. | Sales/ Promotional efforts |
| C. | Social Marketing Concept |
| D. | All of these |
| Answer» D. All of these | |
| 3. |
_________ is not a function of wholesaler |
| A. | Transporting |
| B. | Risk bearing |
| C. | Warehousing |
| D. | None of these |
| Answer» E. | |
| 4. |
_________ is all the written or spoken matter in an advertisement expressed in words or sentences and figures designed to convey the message. |
| A. | ad medium |
| B. | ad copy |
| C. | Matter |
| D. | none of these |
| Answer» C. Matter | |
| 5. |
Which is the feature of Rural Market? |
| A. | Educated Population |
| B. | High Income |
| C. | Number of Consumer |
| D. | High Living Standard |
| Answer» D. High Living Standard | |
| 6. |
The term ________ marketing was coined by Steven Jurvetson in 1997. |
| A. | viral |
| B. | Word of mouth |
| C. | guerilla |
| D. | morph |
| Answer» B. Word of mouth | |
| 7. |
Motives which are driven by learning, perception and attitude are known as ___________ |
| A. | Patronage motives |
| B. | Psychological motives |
| C. | Emotional motives |
| D. | Rational motives |
| Answer» E. | |
| 8. |
Why is Marketing a social-economic activity ? |
| A. | It is a Social Person |
| B. | Marketing is related with Social Staisfaction |
| C. | It is a Corporate Citizen |
| D. | All of these |
| Answer» C. It is a Corporate Citizen | |
| 9. |
_________ are the retailers who have no fixed place of business. |
| A. | Small scale retailers |
| B. | Itinerant retailers |
| C. | Large scale retailers |
| D. | None of these |
| Answer» C. Large scale retailers | |
| 10. |
Any paid form of non personal presentation of ideas, goods, or services by an identified sponsor is known as ____________ |
| A. | Marketing |
| B. | Advertisement |
| C. | Selling |
| D. | None of these |
| Answer» C. Selling | |
| 11. |
Which is the base of Customer-oriented Concept of Marketing? |
| A. | Price |
| B. | Product or Service |
| C. | Customeris king of market |
| D. | Planning |
| Answer» D. Planning | |
| 12. |
Old concept of marketing includes _________ |
| A. | Sales and Sales Promotion |
| B. | Products/Services |
| C. | Profit by sales |
| D. | All of these |
| Answer» B. Products/Services | |
| 13. |
In Bank 'Sovereignty' word may be used for _________ |
| A. | Bank's Managing Director |
| B. | Bank's Customer |
| C. | Bank's employees |
| D. | Bank's Law |
| Answer» C. Bank's employees | |
| 14. |
Marketing is an Integrated System of action that creates values in goods through its creation of form, place, time and ___________ |
| A. | Marketing Reasearch and Planning |
| B. | Ownershiputilities |
| C. | Promotion |
| D. | Brand |
| Answer» C. Promotion | |
| 15. |
Which is the activity of stock market? |
| A. | Share and debentures are purchased and sold |
| B. | Production |
| C. | Fruits are purchased and sold |
| D. | Financing |
| Answer» B. Production | |
| 16. |
Which is a function of marketing? |
| A. | Marketing Research |
| B. | Pricing of goods and services |
| C. | Promotion |
| D. | All of these |
| Answer» E. | |
| 17. |
Revival plans to reintroduce the product in more modified form is adopted in ________ stage of PLC. |
| A. | Decline |
| B. | Maturity |
| C. | Introduction |
| D. | Growth |
| Answer» B. Maturity | |
| 18. |
Which is the Correct Code about the marketing? |
| A. | P = Planning for maximum Production |
| B. | C = Cost |
| C. | P = Product |
| D. | P = Path |
| Answer» D. P = Path | |
| 19. |
___________ Is a specialized form of online identity theft. |
| A. | Eavesdropping |
| B. | Unauthorized disclosure |
| C. | Spoofing |
| D. | Phishing |
| Answer» E. | |
| 20. |
A digital analog of various forms of payment backed by a bank or financial institution is ___________ |
| A. | EFT |
| B. | E-cash |
| C. | ETB |
| D. | E-money |
| Answer» D. E-money | |
| 21. |
ATM Centre of the bank is a means of- |
| A. | Indirect marketing |
| B. | Negative marketing |
| C. | Direct marketing |
| D. | All of these |
| Answer» D. All of these | |
| 22. |
Societal Marketing Concept involves _________ |
| A. | Long run satisfaction of customer |
| B. | Long run welfare of society |
| C. | Research and Development |
| D. | All of these |
| Answer» E. | |
| 23. |
___________ are those who obtain title to goods with a view to selling them at profit |
| A. | Agent middle men |
| B. | Facilitators |
| C. | Merchant middlemen |
| D. | All of these |
| Answer» D. All of these | |
| 24. |
Which is the risk for marketing? |
| A. | Change in the demand of goods |
| B. | Customer |
| C. | Product |
| D. | Brand |
| Answer» B. Customer | |
| 25. |
Which is the type of marketing concept? |
| A. | Sales Concept |
| B. | Product Concept |
| C. | Production Concept |
| D. | All of these |
| Answer» E. | |
| 26. |
What is after sale service of the bank? |
| A. | To make the payment after or on maturity of Fixed deposits |
| B. | To provide Job |
| C. | To pay the loan |
| D. | To provide loan |
| Answer» B. To provide Job | |
| 27. |
What does the market information include? |
| A. | Knowledge of Product Price |
| B. | News about new product |
| C. | Product available in the market |
| D. | All of these |
| Answer» E. | |
| 28. |
What is true about marketing ? |
| A. | A Science |
| B. | An Art and Science |
| C. | A Science and Accounting |
| D. | None of these |
| Answer» C. A Science and Accounting | |
| 29. |
_________ is not a commercial advertising |
| A. | Industrial ad |
| B. | Consumer ad |
| C. | Trade ad |
| D. | Shortage ad |
| Answer» E. | |
| 30. |
In Marketing CRM stands for ___________ |
| A. | Customer Relationship Management |
| B. | Cost Rule Market |
| C. | Case Role Management |
| D. | Customer Role in Market |
| Answer» B. Cost Rule Market | |
| 31. |
Who is the king of bank's market? |
| A. | Bank's Managing Director |
| B. | Bank's Customer |
| C. | Bank's Staff |
| D. | Bank's C.A. |
| Answer» C. Bank's Staff | |
| 32. |
Which is the term of 'Digital Marketing'? |
| A. | Cost |
| B. | Plan |
| C. | Blocked |
| D. | Brand |
| Answer» D. Brand | |
| 33. |
What does Marketing include? |
| A. | Certain market |
| B. | Consumer-oriented Process |
| C. | Socio-economic activity |
| D. | All of these |
| Answer» E. | |
| 34. |
Market where there is no physical delivery of goods is ___________ |
| A. | Spot market |
| B. | Perfect market |
| C. | Future market |
| D. | None of these |
| Answer» D. None of these | |
| 35. |
What does ESP stand for? |
| A. | Economic Save Problem |
| B. | Economic Service Provider |
| C. | Email Service Provider |
| D. | Economic Safety Production |
| Answer» D. Economic Safety Production | |
| 36. |
A good catchy phrase used and repeated often in an advertisement is ____________ |
| A. | Brand name |
| B. | Trade mark |
| C. | Idea |
| D. | Slogans |
| Answer» E. | |
| 37. |
A major portion of the rural population consists of __________ income groups. |
| A. | high |
| B. | Low |
| C. | medium |
| D. | all of these |
| Answer» C. medium | |
| 38. |
________ influence product line decisions. |
| A. | Change in demand |
| B. | Product sepecialisation |
| C. | Customer preference |
| D. | All of these. |
| Answer» E. | |
| 39. |
e guarantee every product we sellappeal to _______ motive |
| A. | Quality |
| B. | Variety |
| C. | Curosity |
| D. | Comfort |
| Answer» B. Variety | |
| 40. |
Marketing is applicable in _______ |
| A. | Events |
| B. | Property |
| C. | Goods |
| D. | All of these |
| Answer» E. | |
| 41. |
Which of the following involves targeting bulk purchasers and offering them special benefits and privileges? |
| A. | event marketing |
| B. | Frequency marketing |
| C. | viral marketing |
| D. | none of these |
| Answer» C. viral marketing | |
| 42. |
Who is the Potential Customer of Bank? |
| A. | The person who want to borrow fund from the Bank |
| B. | Saving Account holder |
| C. | The person who want to job from the Bank |
| D. | Staff |
| Answer» B. Saving Account holder | |
| 43. |
Marketing concept emphasises ____________ |
| A. | On staff |
| B. | Customer-orientation and Coordination of marketing activities to achieve the organisation's Performance objectives |
| C. | On Maximum production |
| D. | Cost |
| Answer» C. On Maximum production | |
| 44. |
Which of the following is not responsible for the emergence of relationship marketing? |
| A. | rapid technological advancement |
| B. | Growth of service economy |
| C. | an increase in the level of customer awareness and education |
| D. | changing role of woman |
| Answer» E. | |
| 45. |
___________ is a retailer who has fixed place of business in a locality but goes on changing his place to exploit the market opportunities. |
| A. | Hawkers |
| B. | Market traders |
| C. | Cheap-jacks |
| D. | None of these |
| Answer» D. None of these | |
| 46. |
Which of the following are possible pricing objectives? |
| A. | To achieve a target market share |
| B. | To maximise profits |
| C. | To match the competition, rather than lead the market |
| D. | All of these. |
| Answer» E. | |
| 47. |
_______simply refers to product planning. |
| A. | Assembling |
| B. | R u0026 D |
| C. | Merchandising |
| D. | None o f these |
| Answer» D. None o f these | |
| 48. |
Which of the following bank is based on new marketing concept? |
| A. | State Bank of India |
| B. | UCO Bank |
| C. | Union Bank of India |
| D. | All of these |
| Answer» E. | |
| 49. |
The marketing side of E-commerce is known as _________ |
| A. | E-business |
| B. | Interactive marketing |
| C. | E-marketing |
| D. | none of these |
| Answer» D. none of these | |
| 50. |
Which is the financing activity of the bank? |
| A. | Bank Credit |
| B. | Bank Advance |
| C. | Funding to the Customer |
| D. | All of these |
| Answer» E. | |