

MCQOPTIONS
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1. |
According to Inmon, B2C clickstream data can reveal information each of the following EXCEPT: |
A. | What goods the customer wanted to but could not find. |
B. | What goods the customer examined but did not purchase. |
C. | Which ads and promotions were effective and which were not. |
D. | Whether there are too many products for the customer to wade through. |
Answer» C. Which ads and promotions were effective and which were not. | |