MCQOPTIONS
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MCQOPTIONS
This section includes 657 Mcqs, each offering curated multiple-choice questions to sharpen your Testing Subject knowledge and support exam preparation. Choose a topic below to get started.
| 1. |
Long-run consumer behaviour in the context of both low and high involvement decision making is positively influenced by: |
| A. | Image |
| B. | Quality |
| C. | Price |
| D. | Information |
| Answer» C. Price | |
| 2. |
In Pavlov’s experiments, the meat powder acted as: |
| A. | An unconditioned response |
| B. | An unconditioned stimulus |
| C. | A conditioned stimulus |
| D. | None of the above |
| Answer» C. A conditioned stimulus | |
| 3. |
Ourselves as others see us is called: |
| A. | The real self |
| B. | The ideal self |
| C. | The looking-glass self |
| D. | None of the above |
| Answer» C. The looking-glass self | |
| 4. |
In 'stages of adoption process’ customer decides to become regular user in |
| A. | Awareness stage |
| B. | Interest stage |
| C. | Evaluation stage |
| D. | Adoption |
| Answer» E. | |
| 5. |
A culture in which the norms are embedded deeply in its members is called |
| A. | A high-context culture |
| B. | A repressive culture |
| C. | A low-context culture |
| D. | None of the above |
| Answer» B. A repressive culture | |
| 6. |
Adopter group who is suspicious of change is classified as |
| A. | Late Majority |
| B. | Early Majority |
| C. | Laggard |
| D. | Early Adopter |
| Answer» D. Early Adopter | |
| 7. |
Types of consumer buying behavior are |
| A. | Two Types |
| B. | Three Types |
| C. | Four Types |
| D. | Five Types |
| Answer» D. Five Types | |
| 8. |
________ can influence the consumers’ thoughts about products. |
| A. | Marketing and popularity |
| B. | Advertising, sales promotions, salespeople, and publicity |
| C. | Sales promotion, popularity, and marketing |
| D. | Billboards |
| Answer» C. Sales promotion, popularity, and marketing | |
| 9. |
_____________ is the buying behaviour of final consumers. |
| A. | Consumer buyer behavior |
| B. | Business buying behavior |
| C. | Global purchasing |
| D. | Reseller buyer behavior |
| Answer» B. Business buying behavior | |
| 10. |
Banner advertising on Web sites helps trigger a realization that there is a gap between reality and a desired state, which occurs in the __________ stage of the EC purchase decision-making process. |
| A. | need identification |
| B. | information search |
| C. | evaluation, negotiation, and selection |
| D. | purchase, payment, and deli |
| Answer» C. evaluation, negotiation, and selection | |
| 11. |
Consumers who purchase a Harley-Davidson motorcycle can receive which of the following in addition to the purchase of the product? |
| A. | Membership In A Group |
| B. | A 20 Year Warrantee |
| C. | Free Maintenance for Five Years |
| D. | Invitations to Harley Jamborees, Harley 101 Safety Courses, And Camp Harley |
| Answer» B. A 20 Year Warrantee | |
| 12. |
The population of American consumers that want to do the right things and buy what is popular is generally referred to as the ________________. |
| A. | Lower middle class |
| B. | Upper American class |
| C. | Working class |
| D. | Middle class |
| Answer» E. | |
| 13. |
In terms of consumption decisions, middle class consumers prefer to _________. |
| A. | Buy at a market that sells at a wholesale rates |
| B. | Buy what is popular |
| C. | Buy only the brands which sell at affordable prices |
| D. | Analyze the market and select the best at the lowest prices |
| Answer» C. Buy only the brands which sell at affordable prices | |
| 14. |
What is the official language of 20 percent of the world's people? |
| A. | English |
| B. | Spanish |
| C. | Chinese |
| D. | French |
| Answer» D. French | |
| 15. |
Ducking when a stone is thrown at you is an example of: |
| A. | Species response tendencies |
| B. | Maturation |
| C. | Learning |
| D. | None of the above |
| Answer» D. None of the above | |
| 16. |
When consumers are making buying decisions, some observers have said that their behaviour resembles acting in a play, complete with lines, props, even costumes. They may alter their consumption decisions depending upon the part they are playing at the time. This view of consumer behaviour is often called: |
| A. | consumer activism |
| B. | consumption play theory |
| C. | dramatism |
| D. | role theory |
| Answer» E. | |
| 17. |
What is the first stage in the purchase decision process? |
| A. | Situation Analysis |
| B. | Information Search |
| C. | Price Comparison |
| D. | Need Or Problem Recognition |
| Answer» E. | |
| 18. |
Which of the following would be the BEST description of the major AIO dimensions thatdescribe a person's pattern of living? |
| A. | Attitudes, Interests, and Opinions. |
| B. | Activities, Interests, and Opinions. |
| C. | Activities, Innovation, and Occasions. |
| D. | Attitudes, Income, and Observations. |
| Answer» C. Activities, Innovation, and Occasions. | |
| 19. |
Groups with negative desirability are referred to as _____. |
| A. | Primary Reference Groups |
| B. | Secondary Reference Groups |
| C. | Dissociative Reference Groups |
| D. | Aspiration Reference Groups |
| Answer» D. Aspiration Reference Groups | |
| 20. |
Behavioural economics is a rejection of which classical theory? |
| A. | Economics |
| B. | Psychology |
| C. | Consumption |
| D. | Sociology |
| Answer» D. Sociology | |
| 21. |
Social class group which earns through exceptional ability is best classified as |
| A. | upper middles |
| B. | working class |
| C. | lower uppers |
| D. | upper uppers |
| Answer» D. upper uppers | |
| 22. |
Because online buyer’s decisions depend on numerous independent and intervening variables, decisions made by customers are classified as: |
| A. | independent variables |
| B. | dependent variables |
| C. | intervening variables |
| D. | decision variables |
| Answer» E. | |
| 23. |
Which of these is considered to be a better indicator of likely buyer behaviour? |
| A. | Personality |
| B. | Attitude |
| C. | Intention To Act |
| D. | none of the above |
| Answer» D. none of the above | |
| 24. |
In order to change existing behaviours, people need to be presented with a choice that makes decision making feel: |
| A. | Effortless |
| B. | Spontaneous |
| C. | Involving |
| D. | Considered |
| Answer» E. | |
| 25. |
The consumers' five steps of adopting a new product refer to which of the following? |
| A. | Awareness, interest, evaluation, trial, adoption |
| B. | Awareness, promotion, evaluation, trial, adoption |
| C. | Adoption, interest, evaluation, trial promotion |
| D. | Awareness, interest, cash cows, trial, adoption |
| Answer» C. Adoption, interest, evaluation, trial promotion | |
| 26. |
A motive which operates below the conscious level is called: |
| A. | A conscious motive |
| B. | A dormant motive |
| C. | An emotional motive |
| D. | None of the above |
| Answer» C. An emotional motive | |
| 27. |
Marketing and advertising aplproaches has evolved from mass marketing to market segmentation to one-to-one marketing. This evolution occurred because: |
| A. | The marketing focus shifted from customers to products. |
| B. | The internet enabled companies to better communicate with customers and understand their needs and buying habits. |
| C. | Companies sought to decrease the number of marketing campaigns. |
| D. | Concerns about privacy had diminished. |
| Answer» C. Companies sought to decrease the number of marketing campaigns. | |
| 28. |
What we call "civilization", based on permanent settlements and specialized occupations,emerged on the earth about _______________ years ago. |
| A. | 12 million |
| B. | 2 million |
| C. | 40 thousand |
| D. | 12 thousand |
| Answer» E. | |
| 29. |
_______________________ or consumers' ability to try out an innovation without incurring risk to valued resources (financial, esteem, status, time, information), is another factor critical to successful diffusion of innovations. |
| A. | Trialability |
| B. | Observability |
| C. | Complexity |
| D. | Plausibility |
| Answer» B. Observability | |
| 30. |
If a consumer has discomfort caused by post purchase conflict, the consumer isexperiencing: |
| A. | Subliminal persuasion. |
| B. | Cognitive dissonance. |
| C. | Stimulus ambiguity. |
| D. | Confirmation. |
| Answer» C. Stimulus ambiguity. | |
| 31. |
The person with the most power is called: |
| A. | The most powerful person |
| B. | The least dependent person |
| C. | The most independent person |
| D. | Interdependent |
| Answer» C. The most independent person | |
| 32. |
The groups we see occasionally, with whom we have a shared interest, are called: |
| A. | Primary groups |
| B. | Secondary groups |
| C. | Familiarity groups |
| D. | Tertiary groups |
| Answer» C. Familiarity groups | |
| 33. |
'Maslow's hierarchy of needs' includes |
| A. | Physiological Needs |
| B. | Self Actualization Needs |
| C. | Esteem Needs |
| D. | All Of Above |
| Answer» E. | |
| 34. |
Internal records are an important source of information. Which of the followingare not deemed as internal records? |
| A. | Marketing and sales records. |
| B. | Competitor information. |
| C. | Accounting records. |
| D. | Customer service records. |
| Answer» C. Accounting records. | |
| 35. |
The stage in the adoption process where the consumer considers whether trying the newproduct makes sense is called: |
| A. | Adoption. |
| B. | Evaluation. |
| C. | Interest. |
| D. | Trial. |
| Answer» C. Interest. | |
| 36. |
Social class, lifestyle, personality, and activities are descriptors used in ___________market segmentation. |
| A. | Geographic |
| B. | Demographic |
| C. | Psychographic |
| D. | Cognitive, affective, behavioral |
| Answer» E. | |
| 37. |
Which step of the buyer decision process immediately precedes the purchase decision? |
| A. | Need recognition. |
| B. | Information search. |
| C. | Post purchase behaviour. |
| D. | Evaluation of alternatives. |
| Answer» E. | |
| 38. |
The view that lower-class people imitate upper-class people is called: |
| A. | Trickle-down theory |
| B. | Imitation theory |
| C. | Class differential theory |
| D. | None |
| Answer» B. Imitation theory | |
| 39. |
Which of the following is NOT one of Hofstede’s dimensions? |
| A. | Masculinity-femininity |
| B. | Individualism-collectivism |
| C. | Wealth-poverty |
| D. | Environment |
| Answer» D. Environment | |
| 40. |
Intelligent interruption in communication is called: |
| A. | Noise |
| B. | Interference |
| C. | Encoding |
| D. | None of the above |
| Answer» C. Encoding | |
| 41. |
The ________________ refers to the spread of an innovation from its creative sourceacross space and time. |
| A. | Flow Process |
| B. | Diffusion Process |
| C. | Distribution Process |
| D. | Channeling Process |
| Answer» C. Distribution Process | |
| 42. |
14-year-old Beth is a member of the Girls Aloud fan club. She accesses their Facebook page regularly and is strongly influenced by what Girls Aloud say and wear. What kind of reference group is this fan club for Beth? |
| A. | Aspirant Group |
| B. | Inclusive Group |
| C. | Disassociative Group |
| D. | Non-Membership Group |
| Answer» C. Disassociative Group | |
| 43. |
Marketers use various mythical creatures and personalities, such as the Pillsbury Doughboy or Sasquatch, to create an identity for their products. The personalities become well-known in popular culture, and are effective representatives for their products. Such figures are called: |
| A. | Spokespersons |
| B. | Marketing figures |
| C. | Role icons |
| D. | Product determinants |
| Answer» C. Role icons | |
| 44. |
Which of the following will influence an individual's perceptions? |
| A. | Previous experiences. |
| B. | Individual needs. |
| C. | Sensory limitations. |
| D. | All of the above. |
| Answer» E. | |
| 45. |
Dunn and Bradstreet is the world's largest research organization that specializes in information management and marketing intelligence. Which is one of its largest subsidiaries that are focused upon the retail industry? |
| A. | Nielsen. |
| B. | Info Act Workstation. |
| C. | Homescan. |
| D. | Key Account Scantrack. |
| Answer» B. Info Act Workstation. | |
| 46. |
If the conditioned stimulus comes before the unconditioned stimulus, this is called: |
| A. | Forward conditioning |
| B. | Backward conditioning |
| C. | Simultaneous conditioning |
| D. | None of the above |
| Answer» C. Simultaneous conditioning | |
| 47. |
What is a consumer’s awareness set? |
| A. | The Products That A Consumer Has Heard Of That May Solve Their Problem |
| B. | The Adverts That A Consumer Likes |
| C. | Everything A Consumer Knows About A Product |
| D. | The Products That A Consumer Is Seriously Considering Buying |
| Answer» B. The Adverts That A Consumer Likes | |
| 48. |
Angie is a teenager, living at home with her parents and two brothers. Even though she wants to venture out more on her own, her parents will not allow it, and she obeys their wishes. Her family represents a(n) _____ group. |
| A. | Primary Group |
| B. | Secondary Group |
| C. | Consumer Group |
| D. | Restrictive Group |
| Answer» B. Secondary Group | |
| 49. |
Which of the following is NOT one of the criteria which have to be met if the segmentationprocess is to be valid: |
| A. | the segment is large enough to be profitable |
| B. | consumers within a segment have similar product needs and differ from consumers in other segments |
| C. | the consumers in a segment have to be alike demographically |
| D. | the important differences among segments can be identified |
| Answer» D. the important differences among segments can be identified | |
| 50. |
Which of the following would correctly be labelled as a cultural factor that would influenceconsumer behaviour? |
| A. | Social class. |
| B. | Reference groups. |
| C. | Lifestyle. |
| D. | Family. |
| Answer» B. Reference groups. | |