Marketers use various mythical creatures and personalities, such as th – McqOptions

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1.	Marketers use various mythical creatures and personalities, such as the Pillsbury Doughboy or Sasquatch, to create an identity for their products. The personalities become well-known in popular culture, and are effective representatives for their products. Such figures are called:
A.	Spokespersons
B.	Marketing figures
C.	Role icons
D.	Product determinants
Answer» C. Role icons

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