_______________________ or consumers' ability to try out an innovation – McqOptions

MCQOPTIONS

1.	_______________________ or consumers' ability to try out an innovation without incurring risk to valued resources (financial, esteem, status, time, information), is another factor critical to successful diffusion of innovations.
A.	Trialability
B.	Observability
C.	Complexity
D.	Plausibility
Answer» B. Observability

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