MCQOPTIONS
Saved Bookmarks
| 1. |
If a consumer has discomfort caused by post purchase conflict, the consumer isexperiencing: |
| A. | Subliminal persuasion. |
| B. | Cognitive dissonance. |
| C. | Stimulus ambiguity. |
| D. | Confirmation. |
| Answer» C. Stimulus ambiguity. | |