Explore topic-wise MCQs in Bachelor Multimedia Communication (B.M.M.C.).

This section includes 118 Mcqs, each offering curated multiple-choice questions to sharpen your Bachelor Multimedia Communication (B.M.M.C.) knowledge and support exam preparation. Choose a topic below to get started.

1.

Which of the following is usually NOT an area of responsibility for people who work inan advertising agency?

A. Research
B. Creativity
C. Printing
D. Buying
Answer» E.
Discussion
2.

Proportion is the comparison of dimensions or distribution of forms. It is the relationshipin scale between one element and another, or between a whole object and one of its parts.

A. balance
B. unity
C. rhythm
D. proportion
Answer» E.
Discussion
3.

A ………… rhythm gives a sense of movement, and is often more organic in nature.

A. regular
B. flowing
C. progressive
D. none of the above
Answer» C. progressive
Discussion
4.

A…………………….rhythm occurs when the intervals between the elements, and oftenthe elements themselves, are similar in size or length.

A. regular
B. flowing
C. progressive
D. none of the above
Answer» B. flowing
Discussion
5.

………… can create a sense of movement, and can establish pattern and texture. There aremany different kinds of rhythm, often defined by the feeling it evokes when looking at it.

A. balance
B. unity
C. rhythm
D. dominance
Answer» D. dominance
Discussion
6.

……………… is the repetition or alternation of elements, often with defined intervalsbetween them.

A. balance
B. unity
C. rhythm
D. dominance
Answer» D. dominance
Discussion
7.

…………..is an equilibrium that results from looking at images and judging them againstour ideas of physical structure (such as mass, gravity or the sides of a page).

A. balance
B. unity
C. rhythm
D. dominance
Answer» B. unity
Discussion
8.

………………….. is the arrangement of the objects in a given design as it relates to theirvisual weight within a composition

A. balance
B. unity
C. rhythm
D. dominance
Answer» B. unity
Discussion
9.

The concept of ……………… describes the relationship between the individual parts andthe whole of a composition.

A. unity
B. balance
C. rhythm
D. dominance
Answer» B. balance
Discussion
10.

An element of art that is three dimensional (height, width, and depth) and enclosesvolume

A. line
B. form
C. shape
D. none of the above
Answer» C. shape
Discussion
11.

……….. colors are group of colors that consist of purples, greens, and blues.

A. warm
B. cool
C. blue
D. pale
Answer» C. blue
Discussion
12.

………….. colors are a group of colors that consist of reds, yellows, and oranges.

A. cool
B. warm
C. uv
D. red
Answer» C. uv
Discussion
13.

…………………colors are tints and shades of one color.

A. monochromatic colors
B. dichromatic colours
C. monolithic colours
D. bichromatic colours
Answer» B. dichromatic colours
Discussion
14.

Complementary colors are used to create….

A. contrast
B. Value
C. density
D. none of the above
Answer» B. Value
Discussion
15.

………………. are colors that are found side by side on the color wheel, used to createcolor harmony.

A. Analogous colours
B. complementary colours
C. warm colours
D. cool colours
Answer» B. complementary colours
Discussion
16.

………. refers to the space of a shape representing the subject matter.

A. positive space
B. negative space
C. form
D. Value
Answer» B. negative space
Discussion
17.

Which among the following is a design element?

A. Value
B. colour
C. space
D. all of the above
Answer» E.
Discussion
18.

Not a part of design principles

A. Form
B. Content
C. Unity
D. ratio
Answer» E.
Discussion
19.

A ………… rhythm gives a sense of movement, and is often more organic innature.

A. regular
B. flowing
C. progressive
D. none of the above
Answer» C. progressive
Discussion
20.

A…………………….rhythm occurs when the intervals between the elements, andoften the elements themselves, are similar in size or length.

A. regular
B. flowing
C. progressive
D. none of the above
Answer» B. flowing
Discussion
21.

……………… is the repetition or alternation of elements, often with definedintervals between them.

A. balance
B. unity
C. rhythm
D. dominance
Answer» D. dominance
Discussion
22.

……………….relates to varying degrees of emphasis in design.

A. balance
B. unity
C. rhythm
D. dominance
Answer» E.
Discussion
23.

………….. colours are a group of colours that consist of reds, yellows, andoranges.

A. cool
B. warm
C. uv
D. red
Answer» C. uv
Discussion
24.

………………….. is the arrangement of the objects in a given design as it relatesto their visual weight within a composition

A. balance
B. unity
C. rhythm
D. dominance
Answer» B. unity
Discussion
25.

……….. colours are group of colours that consist of purples, greens, and blues.

A. warm
B. cool
C. blue
D. pale
Answer» C. blue
Discussion
26.

………………. are colours that are found side by side on the colour wheel, usedto create colour harmony.

A. analogous colours
B. complementary colours
C. warm colours
D. cool colours
Answer» B. complementary colours
Discussion
27.

…………………colours are tints and shades of one colour.

A. monochromatic colours
B. dichromatic colours
C. monolithic colours
D. bichromatic colours
Answer» B. dichromatic colours
Discussion
28.

Complementary colours are used to create….

A. contrast
B. value
C. density
D. none of the above
Answer» B. value
Discussion
29.

An element of art that refers to the lightness or darkness of a color is a ………..

A. value
B. form
C. space
D. intensity
Answer» B. form
Discussion
30.

Image advertising is a/an,

A. Advertising strategy
B. Advertising standard
C. Advertising firm
D. A type of advertisement
Answer» E.
Discussion
31.

Writing text for advertisements is called:

A. Ad writing
B. Art Production
C. Illustration
D. Copy writing
Answer» E.
Discussion
32.

U. S. P.(Unique Selling Proposition) means:

A. A product that can sell
B. A feature similar to that of the competitor’s product/band
C. A feature present only in one product/brand
D. A feature that can not be altered
Answer» D. A feature that can not be altered
Discussion
33.

DAVP stands for:

A. Dictionary of Advertising and Visual Publicity
B. Directorate of Advertising and Visual Publicity
C. Directory of Advertising and Visual Publicity
D. Directory of Advanced and Vital Publicity
Answer» C. Directory of Advertising and Visual Publicity
Discussion
34.

Which of the following is usually NOT an area of responsibility for people who work in an advertising agency?

A. Research
B. Creativity
C. Printing
D. Buying
Answer» E.
Discussion
35.

Advertising that is set in small type and arranged according to categories or interests

A. Display ads
B. Classified ads
C. Testimonial ads
D. Banner ads
Answer» C. Testimonial ads
Discussion
36.

Proportion is the comparison of dimensions or distribution of forms. It is the relationship in scale between one element and another, or between a whole object and one of its parts.

A. balance
B. unity
C. rhythm
D. proportion
Answer» E.
Discussion
37.

A ………… rhythm gives a sense of movement, and is often more organic in nature.

A. regular
B. flowing
C. progressive
D. none of the above
Answer» C. progressive
Discussion
38.

A…………………….rhythm occurs when the intervals between the elements, and often the elements themselves, are similar in size or length.

A. regular
B. flowing
C. progressive
D. none of the above
Answer» B. flowing
Discussion
39.

………… can create a sense of movement, and can establish pattern and texture. There are many different kinds of rhythm, often defined by the feeling it evokes when looking at it.

A. balance
B. unity
C. rhythm
D. dominance
Answer» D. dominance
Discussion
40.

……………… is the repetition or alternation of elements, often with defined intervals between them.

A. balance
B. unity
C. rhythm
D. dominance
Answer» D. dominance
Discussion
41.

………………….. is the arrangement of the objects in a given design as it relates to their visual weight within a composition

A. balance
B. unity
C. rhythm
D. dominance
Answer» B. unity
Discussion
42.

…………..is an equilibrium that results from looking at images and judging them against our ideas of physical structure (such as mass, gravity or the sides of a page).

A. balance
B. unity
C. rhythm
D. dominance
Answer» B. unity
Discussion
43.

An element of art that is three dimensional (height, width, and depth) and encloses volume

A. line
B. form
C. shape
D. none of the above
Answer» C. shape
Discussion
44.

…………………colors are tints and shades of one color.

A. monochromatic colors
B. dichromatic colours
C. monolithic colours
D. bichromatic colours
Answer» B. dichromatic colours
Discussion
45.

………………. are colors that are found side by side on the color wheel, used to create color harmony.

A. Analogous colours
B. complementary colours
C. warm colours
D. cool colours
Answer» B. complementary colours
Discussion
46.

………….. colors are a group of colors that consist of reds, yellows, and oranges.

A. cool
B. warm
C. uv
D. red
Answer» C. uv
Discussion
47.

………. refers to the space of a shape representing the subject matter.

A. positive space
B. negative space
C. form
D. Value
Answer» B. negative space
Discussion
48.

Complementary colors are used to create….

A. contrast
B. Value
C. density
D. none of the above
Answer» B. Value
Discussion
49.

Fresco

A. Projected panel
B. 3D Sculpture
C. Mural
D. None of the above
Answer» B. 3D Sculpture
Discussion
50.

Value

A. amount of light reflected
B. A hue at a lighter value
C. A hue at a darker value
D. The reflection source of light
Answer» B. A hue at a lighter value
Discussion