MCQOPTIONS
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MCQOPTIONS
This section includes 117 Mcqs, each offering curated multiple-choice questions to sharpen your Bachelor Multimedia Communication (B.M.M.C.) knowledge and support exam preparation. Choose a topic below to get started.
| 1. |
Important people who influence the opinions of others are known as ___________. |
| A. | Trend setters |
| B. | Opinion leaders |
| C. | Opinion influencers |
| D. | Opinion setters |
| Answer» C. Opinion influencers | |
| 2. |
The marketing mix is also known as the ________. |
| A. | PSI |
| B. | P matrix |
| C. | Tangible/intangible continuum |
| D. | Four Ps |
| Answer» E. | |
| 3. |
________ is a set of moral principles that guide actions and create a sense of responsible behavior. |
| A. | Social responsibility |
| B. | Ethics |
| C. | Self-regulation |
| D. | Self-discipline |
| Answer» C. Self-regulation | |
| 4. |
Which of these is not a sales promotion technique? |
| A. | Coupon |
| B. | Questionnaire |
| C. | Bonus pack |
| D. | Loyalty card |
| Answer» C. Bonus pack | |
| 5. |
According to Rossiter and Percy samples can be delivered by how many different methods: |
| A. | 8 |
| B. | 7 |
| C. | 5 |
| D. | 16 |
| Answer» B. 7 | |
| 6. |
‘Merchandise allowance’ is a term for: |
| A. | Display materials |
| B. | Coupon costs |
| C. | Free product |
| D. | Postage costs |
| Answer» D. Postage costs | |
| 7. |
No matter how big the advertising budget, advertising can succeed only if commercials: |
| A. | are economically feasible |
| B. | gain attention and communicate well |
| C. | are acceptable on a global level |
| D. | are artistically pleasing |
| Answer» C. are acceptable on a global level | |
| 8. |
Keeping consumers thinking about the product is the objective for which type of advertising? |
| A. | Informative advertising |
| B. | Psychological advertising |
| C. | Reminder advertising |
| D. | Persuasive advertising |
| Answer» D. Persuasive advertising | |
| 9. |
___________________ is used heavily when introducing a new product category. |
| A. | Persuasive advertising |
| B. | Inferential advertising |
| C. | Reminder advertising |
| D. | Informative advertising |
| Answer» E. | |
| 10. |
The following is the functions of advertising, Except; |
| A. | Persuasion |
| B. | Perception |
| C. | Reminder |
| D. | Selling |
| Answer» E. | |
| 11. |
Which is NOT TRUE in comparing journalism and public relations? |
| A. | Public relations is broader in scope |
| B. | Journalists are advocates for causes, while PR practitioners are objective |
| C. | PR uses more "channels" than journalists |
| D. | Objectives are different for PR practitioners; communication activity is a means to an end |
| Answer» C. PR uses more "channels" than journalists | |
| 12. |
_____ are goods offered either free or at low cost as an incentive to buy a product. |
| A. | Rebates |
| B. | Premiums |
| C. | Price packs |
| D. | Gimmicks |
| Answer» C. Price packs | |
| 13. |
Which of the five major promotion tools includes press releases and special events? |
| A. | Sales promotion |
| B. | Personal selling |
| C. | Direct marketing |
| D. | Public relations |
| Answer» E. | |
| 14. |
The cost of advertising for most products is especially high during _____. |
| A. | Peak seasons |
| B. | Morning news shows |
| C. | Prime-time programs |
| D. | Late-night programming |
| Answer» D. Late-night programming | |
| 15. |
______define(s) the job that advertising must do in the total market program. |
| A. | Advertising objectives |
| B. | Advertising budget |
| C. | Advertising strategy |
| D. | Advertising campaigns |
| Answer» B. Advertising budget | |
| 16. |
Identify the largest advertiser. |
| A. | Wal-Mart |
| B. | General Motors |
| C. | Procter & Gamble |
| D. | Xerox |
| Answer» D. Xerox | |
| 17. |
One of the processes that changes attitudes, beliefs, opinion or behavior of receivers are refer to: |
| A. | Attending |
| B. | Persuasion |
| C. | Perception |
| D. | Presenting |
| Answer» C. Perception | |
| 18. |
Group of people who are NOT necessarily part of a particular organization is referring to: |
| A. | External publics |
| B. | Internal publics |
| C. | International publics |
| D. | Local publics |
| Answer» B. Internal publics | |
| 19. |
The entire target population in a market research is called, |
| A. | Sample |
| B. | Stratified Sample |
| C. | Audience |
| D. | Universe |
| Answer» E. | |
| 20. |
POP is an abbreviation of; |
| A. | Purchase of Product |
| B. | Property of Product |
| C. | Point of Purchase |
| D. | Priority of Purchase |
| Answer» D. Priority of Purchase | |
| 21. |
A small sheet of paper carrying an advertisement message distributed by hand, often black letters printed in mono coloured paper, is an example of, |
| A. | Leaflets |
| B. | Handbills |
| C. | Fliers |
| D. | Posters |
| Answer» C. Fliers | |
| 22. |
What termed as consumer perception? |
| A. | Consumer receives, organize, and interprets an ad |
| B. | Consumer identifies and compare a product with the competitors product |
| C. | The attitude of a consumer to a newly launched brand in the market |
| D. | The method of distinguishing products of different companies |
| Answer» B. Consumer identifies and compare a product with the competitors product | |
| 23. |
The physical arrangement including the headline, subheads, illustrations, body copy and identifying marks of an advertisements is called, |
| A. | Contrast |
| B. | Proportion |
| C. | Gutter |
| D. | Layout |
| Answer» E. | |
| 24. |
Animated screens, often ads that pop up momentarily as the computer searches for or downloads information for a requested web page is an example of, |
| A. | Flash Ads |
| B. | Interstitial |
| C. | Pop ups |
| D. | GIF Animations |
| Answer» C. Pop ups | |
| 25. |
An outdoor medium transporting to different locations carrying ads, is an example of, |
| A. | Mobile Billboard |
| B. | Dynamic ad |
| C. | Media Vehicle |
| D. | Transport Ad |
| Answer» B. Dynamic ad | |
| 26. |
The marketing effects or outcomes that accrue to a product with its brand name compared with those that of the same product did not have the brand name is called, |
| A. | Brand Equity |
| B. | Brand Identity |
| C. | Brand Expansion |
| D. | Brand Image |
| Answer» B. Brand Identity | |
| 27. |
The songs or tunes about a product or service that usually carry the ad theme and a message are, |
| A. | Slogans |
| B. | Jingles |
| C. | Beats |
| D. | Themes |
| Answer» C. Beats | |
| 28. |
Which of the following terms is similar to the term “marketing logistics?†|
| A. | Channel of distribution |
| B. | Vertical integration of distribution |
| C. | Physical distribution |
| D. | Horizontal distribution |
| Answer» D. Horizontal distribution | |
| 29. |
When a seller of a product requires that its dealers not handle competitors’ products, the seller’s strategy is called: |
| A. | Multilevel distribution |
| B. | Prohibitive retailing |
| C. | Exclusive dealing |
| D. | Bonded partnering |
| Answer» D. Bonded partnering | |
| 30. |
A short and striking or memorable phrase used in advertising is called, |
| A. | Logo |
| B. | Brand image |
| C. | Slogan |
| D. | Sign |
| Answer» D. Sign | |
| 31. |
The strategy whereby a company stocks its products in as many outlets as possible is called: |
| A. | Intensive distribution |
| B. | Exclusive distribution |
| C. | Selective distribution |
| D. | Closed distribution |
| Answer» B. Exclusive distribution | |
| 32. |
A set of interdependent organizations involved in the process of making a product or service available for use or consumption by the consumer or business user is called a: |
| A. | Retailer |
| B. | Wholesaler |
| C. | Distribution channel |
| D. | Logistics function |
| Answer» D. Logistics function | |
| 33. |
Very long TV commercials providing detailed information about a product or service. Such programmes are called, |
| A. | Infotainments |
| B. | Infomercials |
| C. | Commercials |
| D. | Paid Programmes |
| Answer» C. Commercials | |
| 34. |
Expand ‘TRP’. |
| A. | Television Reader Poll |
| B. | Television Rating Poll |
| C. | Television Rating Points |
| D. | Television Rating Programme |
| Answer» D. Television Rating Programme | |
| 35. |
The study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics is called: |
| A. | Geothermy |
| B. | Demography |
| C. | Ethnography |
| D. | Hemos-popography |
| Answer» C. Ethnography | |
| 36. |
An unbound booklet consists of a single sheet of paper that is printed on both sides and folded in half, in thirds, or in fourths is a ______ |
| A. | Pamphlet |
| B. | Handbill |
| C. | Poster |
| D. | Flier |
| Answer» B. Handbill | |
| 37. |
Expand GRP; |
| A. | Group Rating Points |
| B. | Group Rating Programme |
| C. | Gross Rating Points |
| D. | Gross Ratio Points |
| Answer» D. Gross Ratio Points | |
| 38. |
The last stage in the selling process is the ________________ stage. |
| A. | Approach |
| B. | Handling objections |
| C. | Closing |
| D. | Follow-up |
| Answer» E. | |
| 39. |
The total delivery of a media schedule during a specified time period is called, |
| A. | Time Rating |
| B. | Gross Rating Point |
| C. | Average Rating Point |
| D. | Frequency |
| Answer» C. Average Rating Point | |
| 40. |
Costs that do not vary with production or sales levels are called: |
| A. | Fixed costs |
| B. | Variable costs |
| C. | Standard costs |
| D. | Independent costs |
| Answer» B. Variable costs | |
| 41. |
What is the name of the first ad agency established in India? |
| A. | Ogilvy and Mather |
| B. | Indian Advertising Agency |
| C. | Modern Publicity Company |
| D. | India’s Advertising Company |
| Answer» C. Modern Publicity Company | |
| 42. |
A(n) _______________ is a name, term, sign, symbol, or design, or a combination of these that identifies the maker or seller of a product or service. |
| A. | Product feature |
| B. | Sponsorship |
| C. | Brand |
| D. | Logo |
| Answer» D. Logo | |
| 43. |
If an advertiser wants flexibility, timeliness, good local market coverage, broad acceptability, and high believability, the advertiser will probably choose which of the following mass media types? |
| A. | Newspapers |
| B. | Television |
| C. | Direct Mail |
| D. | Radio |
| Answer» B. Television | |
| 44. |
When producers, wholesalers, and retailers act as a unified system, they comprise a: |
| A. | Marketing system |
| B. | Power-based marketing system |
| C. | Horizontal marketing system |
| D. | Vertical marketing system |
| Answer» D. Vertical marketing system | |
| 45. |
___________ is a strategy of using a successful brand name to launch a new or modified product in a new category. |
| A. | Duo-branding |
| B. | Line extension |
| C. | Brand extension |
| D. | Multi-branding |
| Answer» D. Multi-branding | |
| 46. |
A company is practicing ________________ if it focuses on sub segments with distinctive traits that may seek a special combination of benefits. |
| A. | Micromarketing |
| B. | Niche marketing |
| C. | Mass marketing |
| D. | Segment marketing |
| Answer» C. Mass marketing | |
| 47. |
____________ is a philosophy holding that a company's marketing should support the best long-run performance of the marketing system |
| A. | Enlightened marketing |
| B. | Myopic marketing |
| C. | Fundamental marketing |
| D. | Conceptual marketing |
| Answer» C. Fundamental marketing | |
| 48. |
The purpose of strategic planning is to find ways in which the company can best: |
| A. | Overcome losses |
| B. | Use its strengths to take advantage of attractive opportunities in the environment |
| C. | Avoid paying taxes |
| D. | Avoid the expense of costly research and development while still getting the benefits |
| Answer» C. Avoid paying taxes | |
| 49. |
Conflicts between different levels of the same channel of distribution are referred to as: |
| A. | Horizontal conflicts |
| B. | Vertical conflicts |
| C. | Layer-based conflicts |
| D. | Parallel conflicts |
| Answer» C. Layer-based conflicts | |
| 50. |
A price reduction to buyers who buy in large volumes is called a(n): |
| A. | Quantity discount |
| B. | Cash discount |
| C. | Seasonal discount |
| D. | Trade discount |
| Answer» B. Cash discount | |