MCQOPTIONS
Saved Bookmarks
MCQOPTIONS
This section includes 46 Mcqs, each offering curated multiple-choice questions to sharpen your Master of Business Administration (MBA) knowledge and support exam preparation. Choose a topic below to get started.
| 1. |
The price of products and services often influence whether _______________, and, if so, which competitive offering is selected. |
| A. | Consumers will purchase them at all |
| B. | Consumers see a need to buy |
| C. | Consumers will decide to buy immediately |
| D. | People would recommend the product |
| Answer» B. Consumers see a need to buy | |
| 2. |
It important for marketers to devise communications that offer _______________, and are placed in media that consumers in the target market are likely to use. |
| A. | Consistent messages about their products |
| B. | Better pricing |
| C. | Product information to the customers |
| D. | A new marketing strategy |
| Answer» B. Better pricing | |
| 3. |
The expanded view of the exchange which includes the issues that influence the consumer before, during, and after a purchase is called: |
| A. | The marketing mix |
| B. | The consumption process |
| C. | The strategic focus |
| D. | The extended exchange theory |
| Answer» C. The strategic focus | |
| 4. |
Which of the following is NOT one of the criteria which have to be met if the segmentation process is to be valid: |
| A. | the segment is large enough to be profitable |
| B. | consumers within a segment have similar product needs and differ from consumers in other segments |
| C. | the consumers in a segment have to be alike demographically |
| D. | the important differences among segments can be identified |
| Answer» D. the important differences among segments can be identified | |
| 5. |
Of the following pieces of legislation intended to protect the consumer, which was the earliest: |
| A. | Textile Labelling Act |
| B. | Food and Drug Act |
| C. | Motor Vehicle Safety Act |
| D. | Hazardous Products Act |
| Answer» D. Hazardous Products Act | |
| 6. |
Less involved consumer buying behavior in which customers perceive few difference between brands is called |
| A. | Complex Buoying Behavior |
| B. | Variety Seeking Buying Behavior |
| C. | Dissonance Reducing Buying Behavior |
| D. | Habitual Buying Behavior |
| Answer» E. | |
| 7. |
Social class who rely on relatives for assistance in trouble times and economic support considered as |
| A. | Upper Middles |
| B. | Working Class |
| C. | Middle Class |
| D. | Upper Uppers |
| Answer» C. Middle Class | |
| 8. |
According to the EC consumer behavior model, personal characteristics and environmental characteristics are classified as: |
| A. | independent variables |
| B. | dependent variables |
| C. | intervening variables |
| D. | decision variables |
| Answer» C. intervening variables | |
| 9. |
Pricing, technical support, and logistics support are several of the _______________ that can be controlled by EC vendors and sellers |
| A. | independent variables |
| B. | dependent variables |
| C. | intervening variables |
| D. | decision variables |
| Answer» C. intervening variables | |
| 10. |
Each culture contains smaller _____, or groups of people with shared value systems based on common life experiences and situations. |
| A. | Alternative evaluations |
| B. | Cognitive dissonances |
| C. | Subcultures |
| D. | Motives |
| Answer» D. Motives | |
| 11. |
All of the following factors would be listed as social factors that influence consumer behaviour EXCEPT: |
| A. | Roles and status |
| B. | Family. |
| C. | Occupation. |
| D. | Reference groups. |
| Answer» D. Reference groups. | |
| 12. |
The level of concern for, or interest in, the purchase process triggered by the need to consider a particular purchase is known as _____. |
| A. | personal involvement |
| B. | product involvement |
| C. | purchase involvement |
| D. | enduring involvement |
| Answer» D. enduring involvement | |
| 13. |
Which two of the following are terms used by Cook to describe the two kinds of information used in a social encounter? |
| A. | Secondary information. |
| B. | Impressionistic information. |
| C. | Static information. |
| D. | Primary information. |
| Answer» C. Static information. | |
| 14. |
You regularly purchase cleaning supplies for your custodial staff. This purchase is a ________. |
| A. | straight rebuy |
| B. | new task |
| C. | modified rebuy |
| D. | modified straight rebuy |
| Answer» B. new task | |
| 15. |
A young native Canadian moves from the Northwest Territories to attend university in Toronto, Ontario. The disorientation he feels is called |
| A. | Culture shock. |
| B. | Counterculture. |
| C. | Cultural lag. |
| D. | Cultural relativism. |
| Answer» B. Counterculture. | |
| 16. |
In order to change existing behaviours, people need to be presented with a choice that makes decision making feel: |
| A. | Effortless |
| B. | Spontaneous |
| C. | Involving |
| D. | Considered |
| Answer» E. | |
| 17. |
The effect whereby someone holding two conflicting attitudes at once feels discomfort is called: |
| A. | Attitude disconfirmation |
| B. | Affective re-adjustment |
| C. | Cognitive dissonance |
| D. | None of the above |
| Answer» C. Cognitive dissonance | |
| 18. |
The values, beliefs, behaviour, and material objects that constitute a people's way of life is defined as |
| A. | Norms. |
| B. | Culture. |
| C. | Mores. |
| D. | Folkways |
| Answer» C. Mores. | |
| 19. |
The notion of _________________________ reflects the human desire for balance, order, and consistency between beliefs and behaviors. |
| A. | Social Equilibrium |
| B. | Pro-Innovation Bias |
| C. | Neighborhood Effect |
| D. | Psychological Equilibrium |
| Answer» E. | |
| 20. |
Group which can exert influences on other because of specialized knowledge and skills is called |
| A. | opinion leader |
| B. | leading adopters |
| C. | influential |
| D. | all of above |
| Answer» C. influential | |
| 21. |
Customers keeping such information that supports their attitudes towards brand is classified as |
| A. | selective attention |
| B. | selective distortion |
| C. | selective retention |
| D. | all of above |
| Answer» D. all of above | |
| 22. |
By ______________________ we mean we mean that the consumer stops purchasing or using the product. |
| A. | Bandwagon Effects |
| B. | Consumption Paradigms |
| C. | Multi-Step Media Flow |
| D. | Discontinuance |
| Answer» E. | |
| 23. |
Internal records are an important source of information. Which of the following are not deemed as internal records? |
| A. | Marketing and sales records. |
| B. | Competitor information. |
| C. | Accounting records. |
| D. | Customer service records. |
| Answer» C. Accounting records. | |
| 24. |
Which of the following is not included in the decision-making unit of a buying organization? |
| A. | individuals who supply the product |
| B. | individuals who make the buying decision |
| C. | individuals who influence the buying decision |
| D. | individuals who control buying information |
| Answer» B. individuals who make the buying decision | |
| 25. |
The ________________ refers to the spread of an innovation from its creative source across space and time. |
| A. | Flow Process |
| B. | Diffusion Process |
| C. | Distribution Process |
| D. | Channeling Process |
| Answer» C. Distribution Process | |
| 26. |
In buyer decision process, stage in which purchase intention is transformed in to purchase decision is called |
| A. | Need Recognition |
| B. | Information Search |
| C. | Purchase Decision |
| D. | Both B And C |
| Answer» D. Both B And C | |
| 27. |
The stage in the adoption process where the consumer considers whether trying the new product makes sense is called: |
| A. | Adoption. |
| B. | Evaluation. |
| C. | Interest. |
| D. | Trial. |
| Answer» C. Interest. | |
| 28. |
Different social classes tend to have different attitudinal configurations and _______ that influence the behavior of individual members. |
| A. | Personalities |
| B. | Values |
| C. | Finances |
| D. | Decision makers |
| Answer» C. Finances | |
| 29. |
Highly involved consumer buying behavior while perceiving significant differences between brands is called |
| A. | Complex Buoying Behavior |
| B. | Variety Seeking Buying Behavior |
| C. | Dissonance Reducing Buying Behavior |
| D. | Habitual Buying Behavior |
| Answer» B. Variety Seeking Buying Behavior | |
| 30. |
In 'stages of adoption process', stage in which customer considers whether to try product or not to is classified as |
| A. | Awareness Stage |
| B. | Interest Stage |
| C. | Evaluation And Trial Stage |
| D. | Adoption |
| Answer» D. Adoption | |
| 31. |
If a consumer has discomfort caused by post purchase conflict, the consumer is experiencing: |
| A. | Subliminal persuasion. |
| B. | Cognitive dissonance. |
| C. | Stimulus ambiguity. |
| D. | Confirmation. |
| Answer» C. Stimulus ambiguity. | |
| 32. |
Maslow's hierarchy of needs, food, water, sleep, and to an extent, sex, are considered _____ motives. |
| A. | Safety |
| B. | self-actualization |
| C. | Physiological |
| D. | Belongingness |
| Answer» D. Belongingness | |
| 33. |
Social class, lifestyle, personality, and activities are descriptors used in ___________ market segmentation. |
| A. | Geographic |
| B. | Demographic |
| C. | Psychographic |
| D. | Cognitive, affective, behavioral |
| Answer» E. | |
| 34. |
Increased earnings in the middle class have led to spending on more worthwhile experiences for children, such as ______________. |
| A. | The latest television sets and other entertainment products |
| B. | Ski trips, college education, and shopping for better brands of clothes at more expensive store |
| C. | The best branded school gear, bags and shoes |
| D. | Having great parties among high society circles |
| Answer» C. The best branded school gear, bags and shoes | |
| 35. |
What we call "civilization", based on permanent settlements and specialized occupations, emerged on the earth about _______________ years ago. |
| A. | 12 million |
| B. | 2 million |
| C. | 40 thousand |
| D. | 12 thousand |
| Answer» E. | |
| 36. |
The stage in buying behavior which follows the reviews of supplier proposals by business buyer is |
| A. | supplier selection |
| B. | proposal solicitation |
| C. | supplier search |
| D. | order-routine specification |
| Answer» B. proposal solicitation | |
| 37. |
That minor stimuli which determines when and how customer will respond in certainway is called |
| A. | Perception |
| B. | Cues |
| C. | Motives |
| D. | Both A And C |
| Answer» C. Motives | |
| 38. |
A person's _______________ comprises internal factors, such as ability, intelligence and personality, and will determine how an individual responds to certain stimuli. |
| A. | Sensory limit |
| B. | Cognitive set |
| C. | Perceptual set |
| D. | Psychological threshold |
| Answer» D. Psychological threshold | |
| 39. |
Which type of group's presumed perspectives or values are being used by an individual as the basis for his or her current behavior? |
| A. | Cohort Group |
| B. | Generation Group |
| C. | Community Group |
| D. | Reference Group |
| Answer» E. | |
| 40. |
When a stimulus that is close to the conditioned stimulus evokes the conditioned response, this is called: |
| A. | Generalisation. |
| B. | Discrimination |
| C. | Extinction |
| D. | None of the above |
| Answer» D. None of the above | |
| 41. |
How do consumers respond to various marketing efforts the company might use? The starting point is the _____ of a buyer s behavior. |
| A. | belief |
| B. | subculture |
| C. | postpurchase feeling |
| D. | stimulus-response |
| Answer» E. | |
| 42. |
What type of research would be appropriate in the following situation? L'Oreal wants to determine whether a new line of deodorants for teenagers will be profitable |
| A. | Quantitative research. |
| B. | Mixed methodology. |
| C. | Focus groups. |
| D. | Primary research. |
| Answer» C. Focus groups. | |
| 43. |
Which of the following would be the BEST description of the major AIO dimensions that describe a person's pattern of living? |
| A. | Attitudes, Interests, and Opinions. |
| B. | Activities, Interests, and Opinions. |
| C. | Activities, Innovation, and Occasions. |
| D. | Attitudes, Income, and Observations. |
| Answer» C. Activities, Innovation, and Occasions. | |
| 44. |
What is the correct term for a situation where a stimulus no longer evokes the conditioned response? |
| A. | Generalisation. |
| B. | Discrimination |
| C. | Extinction |
| D. | None of the above |
| Answer» D. None of the above | |
| 45. |
The set of shared beliefs, behaviours and attitudes associated with a large group of people is called: |
| A. | Religion |
| B. | Culture |
| C. | Social Framework |
| D. | Ethics |
| Answer» B. Culture | |
| 46. |
Which of the following would correctly be labelled as a cultural factor that would influence consumer behaviour? |
| A. | Social class. |
| B. | Reference groups. |
| C. | Lifestyle. |
| D. | Family. |
| Answer» B. Reference groups. | |