Which of the following is NOT one of the criteria which have to be met – McqOptions

MCQOPTIONS

1.	Which of the following is NOT one of the criteria which have to be met if the segmentation process is to be valid:
A.	the segment is large enough to be profitable
B.	consumers within a segment have similar product needs and differ from consumers in other segments
C.	the consumers in a segment have to be alike demographically
D.	the important differences among segments can be identified
Answer» D. the important differences among segments can be identified

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