Social class, lifestyle, personality, and activities are descriptors u – McqOptions

MCQOPTIONS

1.	Social class, lifestyle, personality, and activities are descriptors used in ___________ market segmentation.
A.	Geographic
B.	Demographic
C.	Psychographic
D.	Cognitive, affective, behavioral
Answer» E.

Discussion

No Comment Found

Related MCQs

The price of products and services often influence whether _______________, and, if so, which competitive offering is selected.
It important for marketers to devise communications that offer _______________, and are placed in media that consumers in the target market are likely to use.
The expanded view of the exchange which includes the issues that influence the consumer before, during, and after a purchase is called:
Which of the following is NOT one of the criteria which have to be met if the segmentation process is to be valid:
Of the following pieces of legislation intended to protect the consumer, which was the earliest:
Less involved consumer buying behavior in which customers perceive few difference between brands is called
Social class who rely on relatives for assistance in trouble times and economic support considered as
According to the EC consumer behavior model, personal characteristics and environmental characteristics are classified as:
Pricing, technical support, and logistics support are several of the _______________ that can be controlled by EC vendors and sellers
Each culture contains smaller _____, or groups of people with shared value systems based on common life experiences and situations.