MCQOPTIONS
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MCQOPTIONS
This section includes 657 Mcqs, each offering curated multiple-choice questions to sharpen your Testing Subject knowledge and support exam preparation. Choose a topic below to get started.
| 1. |
According to Maslows Hierarchy of Needs theory, the need for fulfilment, for realizing one’sown potential, and for fully using one’s talents and capabilities are examples of _______ needs. |
| A. | Self-actualization |
| B. | Physiological |
| C. | Social |
| D. | Esteem |
| Answer» B. Physiological | |
| 2. |
Which of the following is NOT an internal factor that influences the consumer productacquisition process include |
| A. | Learning |
| B. | Family |
| C. | Self-concept |
| D. | Perceptions |
| Answer» C. Self-concept | |
| 3. |
Newsletters, catalogues, and invitations to organisation-sponsored events are most closely associated withthe marketing mix activity of: |
| A. | Pricing |
| B. | Distribution |
| C. | Product development |
| D. | Promotion |
| Answer» E. | |
| 4. |
The term "marketingmix" describes: |
| A. | A composite analysis of all environmental factors inside and outside the firm |
| B. | A series of business decisions that aid in selling a product |
| C. | The relationship between a firm\s marketing strengths and its business weaknesses |
| D. | A blending of fourstrategic elements to satisfy specific target markets |
| Answer» E. | |
| 5. |
An online ad which moves across the user's screen or floats above the content is, |
| A. | Pop-up Ad |
| B. | Banner Ad |
| C. | Expanding Ad |
| D. | Floating ad |
| Answer» E. | |
| 6. |
Political campaigns are generally examples of: |
| A. | Cause marketing |
| B. | Organization marketing |
| C. | Event marketing |
| D. | Person marketing |
| Answer» E. | |
| 7. |
In the relationship marketing firms focus on __________ relationships with __________. |
| A. | Short term; customers and suppliers |
| B. | Long term; customers and suppliers |
| C. | Short term; customers |
| D. | Long term; customers |
| Answer» C. Short term; customers | |
| 8. |
A marketing philosophy summarized by the phrase "a good product will sell itself" ischaracteristic of the _________ period. |
| A. | Production |
| B. | Sales |
| C. | Marketing |
| D. | Relationship |
| Answer» B. Sales | |
| 9. |
The selection of appropriate media is based upon which of the following factors? |
| A. | Nature of the product |
| B. | Media habits of target consumers |
| C. | Cost |
| D. | All of the above |
| Answer» E. | |
| 10. |
A promotional strategy that encourages the various intermediaries along the channel to stockand sell the product is called what type of strategy? |
| A. | \Pull\ strategy |
| B. | Intermediary strategy |
| C. | \Shove\ strategy |
| D. | \Push\ strategy |
| Answer» B. Intermediary strategy | |
| 11. |
POP advertising include ads on the following except: |
| A. | Shopping carts |
| B. | Shelves |
| C. | Magazines |
| D. | Cart straps |
| Answer» D. Cart straps | |
| 12. |
A new window which opens in front of the current one, displaying an advertisement is a, |
| A. | Pop-up ad |
| B. | Tricky banner ad |
| C. | Floating ad |
| D. | Expanding ad |
| Answer» B. Tricky banner ad | |
| 13. |
All of the following are factors that affect budget decisions except: |
| A. | Market share |
| B. | Stage in product life cycle |
| C. | Product pricing |
| D. | Competition |
| Answer» D. Competition | |
| 14. |
__________ or out of home advertising is a broad category including many creative andunexpected forms to grab |
| A. | Billboard advertising |
| B. | TV advertising |
| C. | Place advertising |
| D. | Point of purchase advertising |
| Answer» D. Point of purchase advertising | |
| 15. |
Advertising offers a reason to buy, sales promotion offers a/an _________ to buy. |
| A. | Inclination |
| B. | Motive |
| C. | Competitive advantage |
| D. | Incentive |
| Answer» E. | |
| 16. |
___________ is a specific coordinated advertising effort on behalf of a particular product orservice that extends for a specified period of time. |
| A. | Marketing |
| B. | Campaign |
| C. | Public Relation |
| D. | Product placement |
| Answer» C. Public Relation | |
| 17. |
An online banner ad that looks like a dialog box with buttons. It simulates an error messageor an alert. |
| A. | Trick banner Ad |
| B. | Spam Ad |
| C. | Banner Ad |
| D. | Persuasive Ad |
| Answer» B. Spam Ad | |
| 18. |
Unwanted e-mail advertisings are categorized as, |
| A. | Viruses |
| B. | Malwares |
| C. | Spams |
| D. | Threats |
| Answer» D. Threats | |
| 19. |
Mobile marketing means; |
| A. | Marketing on or with a mobile device |
| B. | Using any mobile medium as a means of marketing communication |
| C. | Marketing activity conducted through a ubiquitous network |
| D. | All of the above |
| Answer» E. | |
| 20. |
_______is an advertising strategy in which low-cost unconventional means are utilized toconvey or promote a product or an idea. |
| A. | Guerrilla Marketing |
| B. | Alternate Marketing |
| C. | Bandwagon |
| D. | Heartstrings |
| Answer» B. Alternate Marketing | |
| 21. |
Cool hunters are the marketing professionals who make observations and predictions inchanges of, |
| A. | The market |
| B. | The Consumers |
| C. | Advertising trends |
| D. | New or existing cultural trends |
| Answer» E. | |
| 22. |
_________is a demographic description of the people or house- holds that are prospects for aproduct or service. |
| A. | Consumer data |
| B. | Consumer profile |
| C. | Sampling Process |
| D. | Consumer Impression |
| Answer» C. Sampling Process | |
| 23. |
A copywriter is a person who, |
| A. | Writing text for an ad |
| B. | Copying text from other ads |
| C. | Editing the raw text |
| D. | Making an ad meaningful |
| Answer» B. Copying text from other ads | |
| 24. |
________is a specialized field of marketing research that determines an ad’s effectivenessbased on consumer responses, feedback, and behavior |
| A. | Copy tasting |
| B. | Copy testing |
| C. | Feedback analysis |
| D. | Response Analysis |
| Answer» C. Feedback analysis | |
| 25. |
________is a form of contextual advertising where specific keywords within the text of aweb-page are matched with advertising and/or related information units. |
| A. | Matching ad |
| B. | In-text ad |
| C. | Match key ad |
| D. | Key text ad |
| Answer» C. Match key ad | |
| 26. |
_______is the measure of the degree of brain activity that can be used to asses a person’sreactions to an ad. |
| A. | Response activity |
| B. | Reaction activity |
| C. | Consumer assessment |
| D. | Alpha Activity |
| Answer» E. | |
| 27. |
________are established to influence government policy, corporate policy or public opinion. |
| A. | Marketing Group |
| B. | Persuasive Group |
| C. | Lobby Group |
| D. | Agenda setting Group |
| Answer» D. Agenda setting Group | |
| 28. |
Skilled craftsman placed their individual marks on goods vessels, pottery, leather goods etc,is called___________ |
| A. | Image |
| B. | Trade Mark |
| C. | Sign |
| D. | Icon |
| Answer» C. Sign | |
| 29. |
The word ‘advertising’ is originated from; |
| A. | Latin |
| B. | French |
| C. | German |
| D. | Greek |
| Answer» B. French | |
| 30. |
Copy testing is a specialized field of marketing research that determines an ad’s effectivenessamong consumers. It is also known as, |
| A. | Post-testing |
| B. | Copy tasting |
| C. | Pre-testing |
| D. | Primary testing |
| Answer» D. Primary testing | |
| 31. |
The form of advertising in which the purchaser pays only when there are measurable results, is; |
| A. | Performance-based advertising |
| B. | Reality marketing |
| C. | Consumer side advertising |
| D. | Quick response ads |
| Answer» B. Reality marketing | |
| 32. |
The job to make observations and predictions in changes of new or existing cultural trendsfor advertisements is, |
| A. | Cultural Research |
| B. | Trend setting |
| C. | Culture hunting |
| D. | Cool hunting |
| Answer» E. | |
| 33. |
__________is a relatively new form of advertising medium that blurs conventionaldistinctions between what constitutes advertising and what constitutes entertainment. |
| A. | Infotainment |
| B. | Branded content |
| C. | Brand distinction |
| D. | Content selection |
| Answer» C. Brand distinction | |
| 34. |
Rational appeals are those that use factual presentations to appeal to which part of theaudience's attitudes? |
| A. | Affective attitudes |
| B. | Cognitive attitudes |
| C. | Cultural attitude |
| D. | All of the above |
| Answer» C. Cultural attitude | |
| 35. |
What are the major advantages of an effective integrated advertising campaign? |
| A. | Impact |
| B. | Precision of message |
| C. | Cultivation of customer relationships |
| D. | All of the above |
| Answer» E. | |
| 36. |
_______refers to the images in advertising that depict stereotypical gender roles and displays |
| A. | Male female ratio |
| B. | Gender Ads |
| C. | Gender Images |
| D. | Stereotypes |
| Answer» C. Gender Images | |
| 37. |
Personal selling is commonly used for which of the following purposes? |
| A. | Building up buyer\s preferences |
| B. | Pressurising the customer into making a decision |
| C. | Developing customer convictions and feelings about a product and company |
| D. | All of the above |
| Answer» E. | |
| 38. |
The avoidance of the use of 'bait and switch' tactics that encourage consumers to change toanother brand is a result of: |
| A. | Regulatory rules |
| B. | Legal intervention |
| C. | Response to the increasing demand for more socially responsible marketing communication |
| D. | All of the above |
| Answer» D. All of the above | |
| 39. |
Digital convergence enabled to use GPS in advertising schemes; what is GPS? |
| A. | Global Positioning System |
| B. | Geographic Positioning System |
| C. | Geographic Projection System |
| D. | General Production System |
| Answer» B. Geographic Positioning System | |
| 40. |
Why is 'fear' or 'rational appeal' type advertising used frequently for charities and non-profitorganisations? |
| A. | Attracts attention |
| B. | Designed to educate |
| C. | Designed to shock |
| D. | All of the above |
| Answer» E. | |
| 41. |
Advertisements from organizations, sending message intended to influence a targetedaudience is called,_____________ |
| A. | Image Advertising |
| B. | Product oriented advertising |
| C. | Advocacy advertising |
| D. | Agenda setting ads |
| Answer» D. Agenda setting ads | |
| 42. |
Advertisements try to discourage young people from using drugs or tobacco or encouragepeople to adopt safer, healthier lifestyles, are examples of ______ Ads |
| A. | Institutional Ads |
| B. | Informational Ads |
| C. | Consumer Ads |
| D. | Impressive Ads |
| Answer» C. Consumer Ads | |
| 43. |
Advertisers seek to give a product a personality that is unique, appealing and appropriate.The personality given is known as, |
| A. | Brand Loyalty |
| B. | Unique Image |
| C. | Selling Property |
| D. | Brand Image |
| Answer» E. | |
| 44. |
Identify the theory not considered as theories of advertising; |
| A. | Stimulus Response Theory |
| B. | The Starch Model |
| C. | DAGMAR Model |
| D. | Cultivation Theory |
| Answer» E. | |
| 45. |
The process in which one idea is allowed to stimulate another without reaching a decision aboutwhether any of the ideas are valid : |
| A. | Creative process |
| B. | Brainstorming |
| C. | Dilemma |
| D. | Ambiguous idea |
| Answer» C. Dilemma | |
| 46. |
Price, _____, _____and Physical distribution are the four main elements in marketing. |
| A. | Product, Sales |
| B. | Sales, Advertising |
| C. | Product, Promotion |
| D. | Promotion, Purchasing |
| Answer» D. Promotion, Purchasing | |
| 47. |
______research is used after the advertising has run and seeks to determine how well consumersremember the advertising message and how persuasive it was. |
| A. | Market |
| B. | Strategic |
| C. | Consumer |
| D. | Evaluative |
| Answer» E. | |
| 48. |
In ad world electrical goods, often kitchen equipment such as washing machines, fridges,cookers are termed as, |
| A. | White Goods |
| B. | Electronic Goods |
| C. | Equipments |
| D. | Power goods |
| Answer» B. Electronic Goods | |
| 49. |
The total number of a target group from which researchers take samples is called, |
| A. | Stratified group |
| B. | Universe |
| C. | Public |
| D. | Internal Public |
| Answer» C. Public | |
| 50. |
The research which enables an ad agency to better understand how consumers use a product orservice is, _________ |
| A. | Evaluative Research |
| B. | Strategic research |
| C. | Target Research |
| D. | Consumer Research |
| Answer» C. Target Research | |