MCQOPTIONS
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MCQOPTIONS
This section includes 657 Mcqs, each offering curated multiple-choice questions to sharpen your Testing Subject knowledge and support exam preparation. Choose a topic below to get started.
| 1. |
When producers, wholesalers, and retailers act as a unified system, they comprise a: |
| A. | Marketing system |
| B. | Power-based marketing system |
| C. | Horizontal marketing system |
| D. | Vertical marketing system |
| Answer» D. Vertical marketing system | |
| 2. |
___________ is a strategy of using a successful brand name to launch a new or modifiedproduct in a new category. |
| A. | Duo-branding |
| B. | Line extension |
| C. | Brand extension |
| D. | Multi-branding |
| Answer» D. Multi-branding | |
| 3. |
A company is practicing ________________ if it focuses on sub segments with distinctivetraits that may seek a special combination of benefits. |
| A. | Micromarketing |
| B. | Niche marketing |
| C. | Mass marketing |
| D. | Segment marketing |
| Answer» C. Mass marketing | |
| 4. |
____________ is a philosophy holding that a company's marketing should support the bestlong-run performance of the marketing system |
| A. | Enlightened marketing |
| B. | Myopic marketing |
| C. | Fundamental marketing |
| D. | Conceptual marketing |
| Answer» C. Fundamental marketing | |
| 5. |
Conflicts between different levels of the same channel of distribution are referred to as: |
| A. | Horizontal conflicts |
| B. | Vertical conflicts |
| C. | Layer-based conflicts |
| D. | Parallel conflicts |
| Answer» C. Layer-based conflicts | |
| 6. |
A price reduction to buyers who buy in large volumes is called a(n): |
| A. | Quantity discount |
| B. | Cash discount |
| C. | Seasonal discount |
| D. | Trade discount |
| Answer» B. Cash discount | |
| 7. |
The purpose of strategic planning is to find ways in which the company can best: |
| A. | Overcome losses |
| B. | Use its strengths to take advantage of attractive opportunities in the environment |
| C. | Avoid paying taxes |
| D. | Avoid the expense of costly research and development while still getting the benefits |
| Answer» C. Avoid paying taxes | |
| 8. |
A ________________ is a promotion strategy that calls for using the sales force and tradepromotion to move the product through channels. |
| A. | Blocking strategy |
| B. | Push strategy |
| C. | Pull strategy |
| D. | Integrated strategy |
| Answer» C. Pull strategy | |
| 9. |
In evaluating messages for advertising, telling how the product is better than the competingbrands aims at making the ad: |
| A. | Meaningful |
| B. | Distinctive |
| C. | Believable |
| D. | Remembered |
| Answer» C. Believable | |
| 10. |
When an international seller sells a plant, equipment, or technology to another country andagrees to take payment in the resulting products, it is called: |
| A. | Barter |
| B. | Buy-back |
| C. | Counter purchase |
| D. | Like-value exchange |
| Answer» C. Counter purchase | |
| 11. |
___________ is the process of evaluating each market segment's attractiveness and selectingone or more segments to enter. |
| A. | Mass marketing |
| B. | Market segmentation |
| C. | Market targeting |
| D. | Market positioning |
| Answer» D. Market positioning | |
| 12. |
_________________ are ads that appear while subscribers are surfing online services or Websites, including banners, pop-up windows, "tickers," and "roadblocks." |
| A. | Online infomercials |
| B. | Online ads |
| C. | Online broadcasts |
| D. | Online bullets |
| Answer» C. Online broadcasts | |
| 13. |
_____________ is quoted as "everyone lives by selling something." |
| A. | Bill Gates |
| B. | Robert Louis Stevenson |
| C. | Arthur Miller |
| D. | Henry Ford |
| Answer» C. Arthur Miller | |
| 14. |
Sellers that handle their own exports are engaged in: |
| A. | Direct exporting |
| B. | Indirect exporting |
| C. | Licensing |
| D. | Contract manufacturing |
| Answer» B. Indirect exporting | |
| 15. |
_______________ describes changes in an individual's behavior arising from experience. |
| A. | Modeling |
| B. | Motivation |
| C. | Perception |
| D. | Learning |
| Answer» E. | |
| 16. |
Cognitive dissonance occurs in which stage of the buyer decision process model? |
| A. | Need recognition |
| B. | Information search |
| C. | Evaluation of alternatives |
| D. | Post-purchase behavior |
| Answer» E. | |
| 17. |
In a Selling Process, |
| A. | Only standard products are sold |
| B. | No customization required |
| C. | The seller need not have product knowledge |
| D. | The seller should aim at customer satisfaction |
| Answer» E. | |
| 18. |
Market information means |
| A. | Knowledge of shops and bazaars |
| B. | Knowledge of shopping malls |
| C. | Knowledge of customer profile and product mix |
| D. | Knowledge of various languages |
| Answer» D. Knowledge of various languages | |
| 19. |
Corporate strategy is: |
| A. | More specific and practical than marketing strategy |
| B. | Reactive to short-term competitive activity |
| C. | The implementation of plans to achieve long-term aims |
| D. | Decided by functional marketing strategy |
| Answer» D. Decided by functional marketing strategy | |
| 20. |
Introducing new products to existing markets is an example of: |
| A. | Horizontal diversification |
| B. | Concentric diversification |
| C. | Conglomerate diversification |
| D. | Vertical diversification |
| Answer» B. Concentric diversification | |
| 21. |
Cross Selling means; |
| A. | Identifying customer needs |
| B. | Convincing the customers of product benefits |
| C. | Responding to questions and objections of customers |
| D. | All of these |
| Answer» E. | |
| 22. |
When a company acquires a supplier through an acquisition strategy, this is referred to as: |
| A. | Vertical marketing system |
| B. | Horizontal integration |
| C. | Backward integration |
| D. | Forward integration |
| Answer» E. | |
| 23. |
In an ad campaign, the researchers evaluate the promotion effort while it is running in themarket place. This process is called; |
| A. | Concept testing |
| B. | Market Analysis |
| C. | Concurrent Testing |
| D. | Consumer Evaluation |
| Answer» D. Consumer Evaluation | |
| 24. |
Which among the options is an attitude change theory that postulates, consumers act torelieve the discomfort that occurs as a result of conflict in believes? |
| A. | Cultivation Theory |
| B. | Magic Bullet Theory |
| C. | Cognitive Dissonance Theory |
| D. | Diffusion of Innovations Theory |
| Answer» D. Diffusion of Innovations Theory | |
| 25. |
Define jargon; |
| A. | The deadline given to ad item to publish or broadcast |
| B. | Special words and expressions related to social groups, professions, events etc |
| C. | The reference library of a media organization |
| D. | Special advertising terms |
| Answer» C. The reference library of a media organization | |
| 26. |
A broadcast station’s record of its programming is known as; |
| A. | Record |
| B. | Log |
| C. | Beat |
| D. | Register |
| Answer» C. Beat | |
| 27. |
When a company publishes their own publication, it is called as; |
| A. | House Organ |
| B. | Company Zine |
| C. | E-zine |
| D. | Brochures |
| Answer» B. Company Zine | |
| 28. |
Who is a media planner ? |
| A. | One who selects the clients |
| B. | One who selects the advertising media |
| C. | One who selects the ad egency |
| D. | One who selects the research team |
| Answer» C. One who selects the ad egency | |
| 29. |
An individual outlet of an advertising medium, such as a certain magazine or a specificbroadcast station or program is called, |
| A. | Ad vehicle |
| B. | Ad spot |
| C. | Ad slot |
| D. | Ad outlet |
| Answer» B. Ad spot | |
| 30. |
The consistent preference and /or purchase of one brand in specific product is called: |
| A. | Brand Consistency |
| B. | Brand Loyalty |
| C. | Brand Coverage |
| D. | Objectivity |
| Answer» C. Brand Coverage | |
| 31. |
In financial terms Return on Investment(ROI) is the calculation used to determine, |
| A. | The increase in profit on an advertised product |
| B. | The profit received for a particular product in share market |
| C. | The relative efficacy of an ad campaign |
| D. | The return of revenue after an ad campaign |
| Answer» D. The return of revenue after an ad campaign | |
| 32. |
________is the time used for the commercial announcement or the announcement itself |
| A. | Spot |
| B. | Schedule |
| C. | Sixty |
| D. | Sweep |
| Answer» B. Schedule | |
| 33. |
‘Sixty’ is an advertising jargon, which means; |
| A. | A broadcast commercial runs in one minute |
| B. | Time slot for advertisements within a broadcast programme |
| C. | Maximum time allotted for a broadcast commercial |
| D. | An informational advertisement programme fro 60 secs |
| Answer» B. Time slot for advertisements within a broadcast programme | |
| 34. |
What is self-mailer? |
| A. | An e-mail scheduled to sent automatically |
| B. | An item mailing without necessary postage stamp |
| C. | Automatically generated e-mails which sent directly to a group |
| D. | Direct-mail item that is mailed without an envelope |
| Answer» E. | |
| 35. |
Who heads the ad team? |
| A. | Creative director |
| B. | Market researcher |
| C. | Copywriter |
| D. | Film director |
| Answer» B. Market researcher | |
| 36. |
The individuals in the print media audience who purchase or subscribe to the publication are called; |
| A. | Primary audience |
| B. | Direct consumers |
| C. | Local audience |
| D. | Visible Audience |
| Answer» B. Direct consumers | |
| 37. |
In advertising jargon ‘premium’ means; |
| A. | The amount given to an ad agency by an advertiser |
| B. | An item that is offered to help promote a product |
| C. | The interval of publishing or broadcasting an ad item among consumers |
| D. | A tax amount given to government by an advertiser |
| Answer» C. The interval of publishing or broadcasting an ad item among consumers | |
| 38. |
What is called as overrun? |
| A. | The ad people working over time to complete an ad on time |
| B. | The negative response of the audience when an ad exposed to them |
| C. | Additional copies of an advertisement beyond the number actually ordered or needed |
| D. | Trail run of an ad before it is published or broadcasted |
| Answer» D. Trail run of an ad before it is published or broadcasted | |
| 39. |
An online advertising strategy, which analyse a web page and displaying ads according to themeaning of the content of that site is called; |
| A. | Semantic Ads |
| B. | Syntactical Ads |
| C. | Strategic Ads |
| D. | Semiotic Ads |
| Answer» B. Syntactical Ads | |
| 40. |
The number or percentage of individuals or households that are exposed to a medium or to anadvertising campaign is termed as; |
| A. | Ad rate |
| B. | Coverage |
| C. | Exposure |
| D. | Bleed |
| Answer» C. Exposure | |
| 41. |
What defines PPC (in online arena)? |
| A. | Pay Per Count |
| B. | Per Print Cost |
| C. | Pay Per Click |
| D. | Play Per Click |
| Answer» D. Play Per Click | |
| 42. |
Printing to the edge of the page, with no margin or border: |
| A. | Drop |
| B. | Over Printing |
| C. | Edged printing |
| D. | Bleed |
| Answer» E. | |
| 43. |
An outdoor advertising poster is also called; |
| A. | Sign board |
| B. | Bill board |
| C. | Ad board |
| D. | Scan board |
| Answer» C. Ad board | |
| 44. |
SWOT is an acronym for |
| A. | Strategy, Working, Opinion, Tactical |
| B. | Strengths, Weaknesses, Opportunities, Threats |
| C. | Strategy, Work, Openness, Toughness |
| D. | Strategy, Weakness, Opinions, Tactics |
| Answer» C. Strategy, Work, Openness, Toughness | |
| 45. |
_______ are generic terms describing the most common forms of online advertising, the468x60 image or rich media ad displayed at the top of many commercial web sites. |
| A. | Banner Ads |
| B. | Floating Ads |
| C. | Pop-ups |
| D. | Flash ads |
| Answer» B. Floating Ads | |
| 46. |
Define Audience turnover: |
| A. | The income received from consumers |
| B. | Annual turnover of an ad agency |
| C. | Broadcast audience that changes over time |
| D. | Feedback/responses from audience to an ad |
| Answer» D. Feedback/responses from audience to an ad | |
| 47. |
Market expansion is usually achieved by: |
| A. | More effective use of distribution |
| B. | More effective use of advertising |
| C. | By cutting prices |
| D. | All of the above are suitable tactics |
| Answer» B. More effective use of advertising | |
| 48. |
_________is an Internet advertisement that consists of a video played like a TV commercial,usually in a pop-up or pop-under advertisement. |
| A. | Video ad |
| B. | Unicast ad |
| C. | Pop-Up Ad |
| D. | Superstitial ad |
| Answer» C. Pop-Up Ad | |
| 49. |
In SWOT analysis, situations where organizations are able to convert weaknesses intostrengths and threats into opportunities, these are called: |
| A. | Strategic windows |
| B. | Strategic leverage |
| C. | Conversion strategies |
| D. | Vulnerability |
| Answer» E. | |
| 50. |
Providing free samples of perfumes (scent) in magazines is an example of which of thefollowing? |
| A. | Classical conditioning |
| B. | Operant conditioning |
| C. | Social learning |
| D. | Behavioural learning |
| Answer» B. Operant conditioning | |