X is an online media provider. By offering unlimited and exclusive online content at attractive prices for a loyalty membership, X is almost forcing its customers towards its loyalty membership. If its loyalty membership continues to grow at its current rate, within the next eight years more households will be watching X than cable television. Which one of the following statements can be inferred from the above paragraph?

• A. Most households that subscribe to X’s loyalty membership discontinue watching cable television
• B. Non-members prefer to watch cable television
• C. Cable television operators don’t subscribe to X’s loyalty membership
• D. The X is cancelling accounts of non-members