Word-of-Mouth communication networks are particularly important for se – McqOptions

MCQOPTIONS

1.	Word-of-Mouth communication networks are particularly important for service firms because
A.	Service customers tend to rely more on personal than the non-personal source of information
B.	Service firms only offer one brand of service.
C.	Service firms can seldom afford to pay for promotional efforts.
D.	Service customers tend to rely more on non-personal than personal sources of information
Answer» B. Service firms only offer one brand of service.

Discussion

No Comment Found

Related MCQs

are the only service distributors which do not require direct human interactions.
This is when customers visit the service facility so that they are personally involved through the service delivery process
. Is based on the idea that customer expectations of the service they will receive shape their perception of the actual service encounter.
An approach that encompasses a wide range of relationships, not just with customers, but also those that organizations develop with suppliers, regulators, government, competitors, employees, and others, is referred to as
All human actors who play a part in service delivery and thus influence the buyer s perceptions: namely, the firm s personnel, the customer and other customers in the service environment.
A volume-oriented positioning strategy is achieved by
Customers ultimately determine the services by ..
Customer frustration resulting from receiving poor service is most similar to
Soft technologies refer to
A disadvantage of e-marketing is