An approach that encompasses a wide range of relationships, not just w – McqOptions

MCQOPTIONS

1.	An approach that encompasses a wide range of relationships, not just with customers, but also those that organizations develop with suppliers, regulators, government, competitors, employees, and others, is referred to as
A.	Relationship marketing
B.	Market exchange
C.	Service failure
D.	Shared responsibility
Answer» B. Market exchange

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