Why is the executive summary perhaps the most important section of the business plan?

• A. This section of the plan provides in-depth discussion of the major trends in the industry in which the firm intends to compete.
• B. This section of the plan summarizes the firm's key executives.
• C. If this section of the plan fails to attract an investor's interest, he or she is unlikely to read the remainder of the plan.
• D. This section of the plan deals with the day-to-day operations of the company.