

MCQOPTIONS
Saved Bookmarks
1. |
Which of the following is the definition for purchase frequency? |
A. | The amount of time between trial and first repeat purchase of a given product |
B. | The amount of time it takes each generation to enter the product life cycle |
C. | How often a consumer will try a competitive brand before returning to the original choice |
D. | The more frequently the product is purchased, the less repetition is required |
Answer» E. | |