MCQOPTIONS
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| 1. |
Which of the following is not a criterion for effective price discrimination? |
| A. | The segments should be identifiable, and a mechanism must exist to price them differently. |
| B. | Different groups of consumers should have similar responses to price. |
| C. | Segments should be large enough to be profitable |
| D. | Incremental revenues should exceed incremental costs. |
| Answer» C. Segments should be large enough to be profitable | |