MCQOPTIONS
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| 1. |
Which of the following is not a communication objective during the maturity and decline stages of the product life cycle? |
| A. | Encourage repeat purchases |
| B. | Provide ongoing contact with customers |
| C. | Prepare the way for personal selling efforts |
| D. | Express gratitude to the existing customer base. |
| Answer» C. Prepare the way for personal selling efforts | |