MCQOPTIONS
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| 1. |
Which of the following is not a benefit of customer satisfaction? |
| A. | The firm is more insulated from price competition. |
| B. | The firm provides a positive work environment for its employees |
| C. | Positive word-of-mouth is generated from satisfied customers |
| D. | Satisfied customers make purchases more frequently |
| Answer» C. Positive word-of-mouth is generated from satisfied customers | |