MCQOPTIONS
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| 1. |
Which of the following condition is true about determinants and strengths of positioning strategy? |
| A. | There should be competition warranting positioning. |
| B. | The market segment to be served should be sizeable and profitable. |
| C. | The market segment should be able to effectively receive communication messages transmitted by the company. |
| D. | All of these. |
| Answer» E. | |