MCQOPTIONS
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| 1. |
Which of the following characteristics are related to relationship marketing?a) Product feature orientationb) Product benefit orientationc) Frequent consumer contactd) High concern for qualityChoose the correct option from the following: |
| A. | b, c and d |
| B. | a, b and c |
| C. | a, c and d |
| D. | a, b and d |
| Answer» B. a, b and c | |