MCQOPTIONS
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| 1. |
When two separate companies or two divisions within the same company agree to place both of their respective brands on a particular product or enterprise, this arrangement is termed as : |
| A. | Differential Branding |
| B. | Cobranding |
| C. | Dual Branding |
| D. | Both Cobranding and Dual Branding |
| Answer» E. | |