When a company chooses to use an animated character such as the Jolly – McqOptions

MCQOPTIONS

1.	When a company chooses to use an animated character such as the Jolly Green Giant or Garfield the Cat in their commercial, they are using which of the following advertising execution formats?
A.	testimonial evidence
B.	lifestyle
C.	mood or imagery
D.	personality symbol
Answer» E.

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