The _______________________ is the specific mix of advertising, person – McqOptions

MCQOPTIONS

1.	The _______________________ is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing tools that the company uses to pursue its advertising and marketing objectives.
A.	value mix
B.	integrated dealer mix
C.	marketing communications mix
D.	marketing control mix
Answer» D. marketing control mix

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