

MCQOPTIONS
Saved Bookmarks
1. |
What is the main objective of informative advertising? |
A. | to create selective demand |
B. | to stimulate primary demand |
C. | to keep the brand in consumers\ minds during the mature stage of the product life cycle |
D. | none of the above |
Answer» C. to keep the brand in consumers\ minds during the mature stage of the product life cycle | |