Two statements are given below relating to the consumer brand selection model.Statement I: As per disjunctive decision rule consumers set a minimum acceptable cut off level for each attribute and choose the first alternative that meets the minimum standard for all selected attributes.Statement II: As per lexicographic decision rule consumers choose the best brand on the basis of its perceived most important attribute.Choose the correct option about the statements from the options given below:

Two statements are given below relating to the consumer brand selectio

1.	Two statements are given below relating to the consumer brand selection model.Statement I: As per disjunctive decision rule consumers set a minimum acceptable cut off level for each attribute and choose the first alternative that meets the minimum standard for all selected attributes.Statement II: As per lexicographic decision rule consumers choose the best brand on the basis of its perceived most important attribute.Choose the correct option about the statements from the options given below:
A.	Statement I alone is correct.
B.	Statement II alone is correct.
C.	Both statements are correct.
D.	Both statements are wrong.
Answer» C. Both statements are correct.