MCQOPTIONS
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| 1. |
The suggested communication strategy to use when the product is intangible dominant is to |
| A. | Create an intangible image for the product. |
| B. | Create awareness for the product |
| C. | Surround the product with tangible evidence. |
| D. | Make sure the product is in the evoked set of |
| Answer» D. Make sure the product is in the evoked set of | |