1.

The purpose of qualitative research is to

A. Promote a deep, holistic understanding of a phenomenon of interest
B. Describe participant’s attitudes on a five point scale ranging from strong negative (1) to strongly positive (5)
C. Establish causal relationships in a natural context
D. Interview and observe participants to confirm theoretical propositions
Answer» B. Describe participant’s attitudes on a five point scale ranging from strong negative (1) to strongly positive (5)


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