MCQOPTIONS
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| 1. |
The avoidance of the use of 'bait and switch' tactics that encourage consumers to change to another brand is a result of: |
| A. | regulatory rules |
| B. | legal intervention |
| C. | response to the increasing demand for more socially responsible marketing communication |
| D. | all of the above |
| Answer» D. all of the above | |