One of the arguments that supports the competitive-parity method for b – McqOptions

MCQOPTIONS

1.	One of the arguments that supports the competitive-parity method for budgeting promotions is that:
A.	it is the fairest budget method.
B.	it is generally the cheapest method of allocating funds.
C.	competitor s budgets represent the collective wisdom of the industry.
D.	it is the easiest budget method to use on a global basis.
Answer» D. it is the easiest budget method to use on a global basis.

Discussion

No Comment Found

Related MCQs

___________________ is used heavily when introducing a new product category.
The _______________________ is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing tools that the company uses to pursue its advertising and marketing objectives.
Which tool of the promotional mix consists of short-term incentives to encourage the purchase or sale of a product or service?
Which tool of the promotional mix is defined as any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor?
_________________ is direct communications with carefully targeted individual consumers to obtain an immediate response.
If a company wants to build a good corporate image, it will probably use which of the following marketing communications mix tools?
Which of the following major promotional tools use press relations, product publicity, corporate communications, lobbying, and public service to communicate information?
There is an increasing amount of commerce being done via the Internet. With respect to the promotional mix, which of the following categories would be most directly concerned with Internet commerce?
The personal presentation by the firm s sales force for the purpose of making sales and building customer relationships is called:
Which of the following major promotional tools use the telephone, mail, fax, e-mail, and the Internet to communicate directly with specific consumers?