In , the company would seek new products that have marketing or techno – McqOptions

MCQOPTIONS

1.	In , the company would seek new products that have marketing or technological synergies with existing product lines appealing to a new group of customers.
A.	Concentric diversification
B.	Horizontal diversification
C.	Conglomerate diversification
D.	None of the above
Answer» B. Horizontal diversification

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