For many years mass-media advertising was king among promotion variabl – McqOptions

MCQOPTIONS

1.	For many years mass-media advertising was king among promotion variables. Today, this form of advertising appears to be giving way to:
A.	product differentiation.
B.	other elements of the promotion mix.
C.	nonmanipulative variables.
D.	a move away from promotion.
Answer» C. nonmanipulative variables.

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