

MCQOPTIONS
Saved Bookmarks
1. |
All of the following are part of habitual buying behaviour except which one? |
A. | consumers search extensively for information through the usual belief–attitude– behaviour sequence. |
B. | a repetition creates brand familiarity rather than brand conviction. . |
C. | the buying process involves brand beliefs formed by passive learning. |
D. | none of the above. |
Answer» C. the buying process involves brand beliefs formed by passive learning. | |