All of the following are cited by the text as limitations or challenge – McqOptions

MCQOPTIONS

1.	All of the following are cited by the text as limitations or challenges to marketers trying to use the Web to build brands EXCEPT:
A.	the higher expense of Web advertising versus traditional advertising.
B.	the Internet doesn t build mass brand awareness.
C.	the Web s format and quality constraints.
D.	difficulty in achieving advertising-like solutions on the Web.
Answer» B. the Internet doesn t build mass brand awareness.

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