

MCQOPTIONS
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1. |
Advertising has its shortcomings illustrated by which of the following? |
A. | advertising cannot be as persuasive as a company sales person |
B. | advertising is impersonal |
C. | advertising can be extremely expensive when using a multimedia approach |
D. | advertising can only conduct a one-way communication with the audience |
Answer» C. advertising can be extremely expensive when using a multimedia approach | |