According to the chapter, all of the following have promoted the impor – McqOptions

MCQOPTIONS

1.	According to the chapter, all of the following have promoted the importance of the media-planning function EXCEPT:
A.	media fragmentation.
B.	the development of the Internet.
C.	soaring media costs.
D.	more focused target marketing strategies.
Answer» C. soaring media costs.

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