MCQOPTIONS
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MCQOPTIONS
This section includes 3 Mcqs, each offering curated multiple-choice questions to sharpen your Marketing Officer knowledge and support exam preparation. Choose a topic below to get started.
| 1. |
In the advertisement communication of which of these product categories would the usage of ‘Nostalgia’ (sentimental and wishful thinking of the past) work effectively? |
| A. | Curtain, bedsheet. pillow cover etc. |
| B. | Pickle, chyawanprash, chilli powder etc. |
| C. | Television, refrigerator, air conditioner etc |
| D. | Laptop, smartphone, e-reader etc |
| Answer» C. Television, refrigerator, air conditioner etc | |
| 2. |
Match the items of List - II with List - I which are related to personal selling process and identify the correct code :List - IList - II(a) Prospecting(i) Attention, Interest, Desire, Action(b) Pre-approach(ii) Identifying Profiles, leads, Records and Qualifying capability and willingness(c) Presentation(iii) Reduce Dissonance, Build goodwill(d) Postsales services(iv) Information, habits, preferences |
| A. | (a) - (i), (b) - (iii), (c) - (iv), (d) - (ii) |
| B. | (a) - (iii), (b) - (iv), (c) - (ii), (d) - (i) |
| C. | (a) - (ii), (b) - (iv), (c) - (i), (d) - (iii) |
| D. | (a) - (iv), (b) - (iii), (c) - (ii), (d) - (i) |
| Answer» D. (a) - (iv), (b) - (iii), (c) - (ii), (d) - (i) | |
| 3. |
A sales person who has a customer relationship, selling products is said to be involved in: |
| A. | Direct selling |
| B. | Customer value selling |
| C. | Cross-selling |
| D. | Link-selling |
| Answer» D. Link-selling | |