MCQOPTIONS
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MCQOPTIONS
This section includes 657 Mcqs, each offering curated multiple-choice questions to sharpen your Testing Subject knowledge and support exam preparation. Choose a topic below to get started.
| 1. |
Which of the following factors include forces like small groups, family, social rolesand status that will have an influence on buyer's behavior? |
| A. | Cultural factors. |
| B. | Psychological factors. |
| C. | Personal factors. |
| D. | Social factors |
| Answer» E. | |
| 2. |
Fine specialty stores falls into |
| A. | High-mark up, lower volume group |
| B. | Low-mark up, higher volume group |
| C. | High-mark up, higher volume group |
| D. | None of the above |
| Answer» B. Low-mark up, higher volume group | |
| 3. |
What type of conflict usually exist when the manufacturer has established two ormore channels that sell in the same market. |
| A. | Multi-channel conflict. |
| B. | Horizontal channel conflict. |
| C. | Vertical channel conflict |
| D. | None of the above. |
| Answer» B. Horizontal channel conflict. | |
| 4. |
Eurekha Forbes is popular for its strategy of. |
| A. | Personal selling. |
| B. | Sales promotion. |
| C. | Advertisement. |
| D. | Direct marketing. |
| Answer» E. | |
| 5. |
Which type of segmentation, classified consumers according to relevant needs andbuying behavior, regardless of their countries and culture. |
| A. | multi-attribute segmentation. |
| B. | inter-market segmentation. |
| C. | demographic segmentation |
| D. | psychographic segmentation. |
| Answer» E. | |
| 6. |
Which one of the following represents the best long-run opportunity in a firm'sportfolio? |
| A. | Cash cow. |
| B. | Star. |
| C. | Question mark. |
| D. | Dog. |
| Answer» C. Question mark. | |
| 7. |
Which objective gives importance to productivity, technological leadership,employee relations, etc? |
| A. | Long-term objective. |
| B. | Short-term objective. |
| C. | Medium term objective. |
| D. | Annual objective. |
| Answer» B. Short-term objective. | |
| 8. |
Which sources of advantage will be helpful for a firm to achieve positionaladvantage over its competitors? |
| A. | Superior skills. |
| B. | Superior resources. |
| C. | Superior controls. |
| D. | All of the above a, b and c. |
| Answer» E. | |
| 9. |
Which of the following items is a component of a good business plan? |
| A. | Operating requirements. |
| B. | Description of the location/demographics. |
| C. | Employee benefits. D. All of the above. |
| D. | none |
| Answer» B. Description of the location/demographics. | |
| 10. |
Which type of segmentation is commonly used for climate because of its broadimpact on consumer behavior and product needs. |
| A. | geographical segmentation. |
| B. | demographic segmentation. |
| C. | geo-demographic segmentation. |
| D. | geographic segmentation. |
| Answer» B. demographic segmentation. | |
| 11. |
Which method of product portfolio analysis helps indeciding which products areto be retained and which are not to be. |
| A. | ansoff matrix. |
| B. | strategic environment matrix |
| C. | bcg matrix. |
| D. | none of the above. |
| Answer» D. none of the above. | |
| 12. |
A traditional format that sell 20-80 percent of groceries and other consumableproduct at discounted prices |
| A. | dollar store |
| B. | discounted stores |
| C. | chain store |
| D. | off price store |
| Answer» B. discounted stores | |
| 13. |
In which of the following pricing approaches is pricing based on consumerdemand? |
| A. | Functional approach. |
| B. | Business approach. |
| C. | Market approach. |
| D. | Innovative approach. |
| Answer» D. Innovative approach. | |
| 14. |
Slotting fee is related to the costs associated with |
| A. | When distributors piles the stock |
| B. | When supermarkets accept a new brand |
| C. | When manufacturers markets the products |
| D. | All of the above |
| Answer» C. When manufacturers markets the products | |
| 15. |
. Consumer do their own picking, pay in cash and carry the merchandise away |
| A. | Automated Vending |
| B. | Super market |
| C. | The Cash and carry |
| D. | direct response retail |
| Answer» D. direct response retail | |
| 16. |
A/an ---- helps people understand the behavior patterns that are expected of themin particular circumstances |
| A. | advisory policy. |
| B. | explicit policy. |
| C. | mandatory policy. |
| D. | implicit policy. |
| Answer» C. mandatory policy. | |
| 17. |
------ test measure a persons capacity or potential capability to learn and perform ajob. |
| A. | aptitude test. |
| B. | proficiency test. |
| C. | interest test. |
| D. | personality test. |
| Answer» B. proficiency test. | |
| 18. |
Layout means perfect.......of store. |
| A. | Location |
| B. | Site |
| C. | Structure |
| D. | Variety |
| Answer» D. Variety | |
| 19. |
Which business unit holds a large market share in a mature and slow growingindustry? |
| A. | Dog. |
| B. | Cash cow. |
| C. | Question mark. |
| D. | Star. |
| Answer» C. Question mark. | |
| 20. |
Which one of the following represents the best long-run opportunity in a firm's portfolio? |
| A. | Cash cow. |
| B. | Star. |
| C. | Question mark. |
| D. | Dog. |
| Answer» C. Question mark. | |
| 21. |
Before a company decides to target a particular segment, which important factorsare to be examined against organizations's objectives and resources? |
| A. | Market size. |
| B. | Growth rate. |
| C. | Structural attractiveness. |
| D. | All of the above. |
| Answer» E. | |
| 22. |
Which one of the following is not an internal source of generating ideas for newproduct development |
| A. | Market research |
| B. | Directed research. |
| C. | Need-gap analysis. |
| D. | Top management. |
| Answer» B. Directed research. | |
| 23. |
Which type of segmentation is commonly used for climate because of its broad impact on consumer behavior and product needs. |
| A. | Geographical segmentation. |
| B. | Demographic segmentation. |
| C. | Geo-demographic segmentation. |
| D. | Geographic segmentation. |
| Answer» B. Demographic segmentation. | |
| 24. |
A private-label brand is developed by |
| A. | Wholesalers |
| B. | Retailers |
| C. | Both a and b |
| D. | None of the above |
| Answer» D. None of the above | |
| 25. |
When analyzing your business and its environment it is useful to carefully inspectits:. |
| A. | Threats. |
| B. | Strengths and weakness. |
| C. | Opportunities. |
| D. | All of the above. |
| Answer» E. | |
| 26. |
Retailers can evaluate a particular store's sales effectiveness by looking at |
| A. | A number of passing on an average day |
| B. | Percentage who buy and average amount per sale |
| C. | Percentage who enter the store |
| D. | All of the above |
| Answer» B. Percentage who buy and average amount per sale | |
| 27. |
Which analysis compares the strengths and weaknesses of a firm against theopportunities and threats in the external environment. |
| A. | Environmental analysis. |
| B. | Business analysis. |
| C. | SWOT analysis. |
| D. | None of the above. |
| Answer» D. None of the above. | |
| 28. |
If an organization targets to market a particular product to a variety of segments inorder to build a strong reputation in that product area is called. |
| A. | Product specialization |
| B. | Market specialization. |
| C. | Selective specialization. |
| D. | Single-segment concentration. |
| Answer» B. Market specialization. | |
| 29. |
. Agricultural market set up by stae government to procure agricultural producedirectly from farmers |
| A. | Haats |
| B. | Mandis |
| C. | Kirana |
| D. | public distribution system |
| Answer» C. Kirana | |
| 30. |
Marketing information system gathers information from internal sources like marketing intelligence and marketing research to help the manager in. |
| A. | Assessing the information needs. |
| B. | Developing the needed information. |
| C. | Distributing the information. |
| D. | All of the above |
| Answer» E. | |
| 31. |
. In which of the following pricing approaches is pricing based on consumerdemand? |
| A. | functional approach. |
| B. | business approach. |
| C. | market approach. |
| D. | innovative approach. |
| Answer» D. innovative approach. | |
| 32. |
Which method of organizational buying is suitable for he second-hand used vehicles, buildings etc, that have unique characteristics, but vary depending on their condition and usage. |
| A. | Inspection. |
| B. | Description. |
| C. | Sampling. |
| D. | Negotiation. |
| Answer» B. Description. | |
| 33. |
Hindustan Motors (HM. alliance with Mitsubishi to manufacture and marketLancer cars in India is an example of. |
| A. | Franchise agreement. |
| B. | Vertical relationship. |
| C. | Technological licence agreement. |
| D. | Horizontal integrative relations. |
| Answer» D. Horizontal integrative relations. | |
| 34. |
. Which of the following provides a basis for monitoring and controllingorganizational performance? |
| A. | Daily reports |
| B. | Weekly reports |
| C. | Long-term objectives |
| D. | Annual objectives |
| Answer» E. | |
| 35. |
Which of the following will act as a corner stone in maintaining the competitiveness of company |
| A. | Market focus. |
| B. | Defining capabilities. |
| C. | Relationships and organizational change. |
| D. | None of the above. |
| Answer» B. Defining capabilities. | |
| 36. |
The set of basic values, perceptions, wants and behaviors learned by a member ofa society from family and other important institutions is called. |
| A. | sub-culture. |
| B. | social class. |
| C. | culture. |
| D. | reference groups. |
| Answer» D. reference groups. | |
| 37. |
The final stage of the consumer shopping/purchase model around which all otherstages revolves is the. |
| A. | buy decision stage. |
| B. | active information gathering stage. |
| C. | purchase stage. |
| D. | post-purchase evaluation stage. |
| Answer» E. | |
| 38. |
Which of the following factors influence the organizational buying decisionprocess? |
| A. | buyers objectives. |
| B. | purchasing policies and resources |
| C. | size and composition or buyers. |
| D. | all of the above. |
| Answer» E. | |
| 39. |
Which of the following factors influence the organizational buying decision process? |
| A. | Buyers objectives. |
| B. | Purchasing policies and resources |
| C. | Size and composition or buyers. |
| D. | All of the above. |
| Answer» E. | |
| 40. |
What is not easy to change in Retail Management? |
| A. | promotion |
| B. | location |
| C. | price |
| D. | merchandise mix |
| Answer» C. price | |
| 41. |
Which is not the basic reason of the importance of Retail Location? |
| A. | customer convenience |
| B. | competitive advantage |
| C. | cost of investment |
| D. | light and ventilation |
| Answer» E. | |
| 42. |
Which products are produced and marketed by companies to many retailers? |
| A. | national brands |
| B. | local brands |
| C. | unbranded |
| D. | commodities |
| Answer» B. local brands | |
| 43. |
The layout that has parallel aisles with merchandise on shelves on both sides of the aisles is _______. |
| A. | racetrack |
| B. | standee |
| C. | grid |
| D. | loop |
| Answer» D. loop | |
| 44. |
Free standing sites are located at ____________ |
| A. | traffic signals at highways |
| B. | high pedestrian traffic area |
| C. | remote locations |
| D. | low pedestrian traffic area |
| Answer» C. remote locations | |
| 45. |
Freedom layout indicates that merchandise is arranged ______________. |
| A. | in a symmetrical manner |
| B. | in circles |
| C. | in an asymmetrical manner |
| D. | non to the options |
| Answer» D. non to the options | |
| 46. |
For which retail offering location is very important? |
| A. | mail order |
| B. | party plan |
| C. | departmental store |
| D. | catalogue marketing |
| Answer» D. catalogue marketing | |
| 47. |
How difficult it is to change retail location frequently? |
| A. | extremely difficult |
| B. | not difficult at all |
| C. | absolutely easy |
| D. | some what difficult |
| Answer» B. not difficult at all | |
| 48. |
A retailer’s ______________ is the key to its ability to attract customers. |
| A. | location |
| B. | promotion system |
| C. | pricing system |
| D. | store personnel |
| Answer» B. promotion system | |
| 49. |
A store that stocks particular type of merchandise |
| A. | convenience |
| B. | speciality |
| C. | departmental |
| D. | non store |
| Answer» C. departmental | |
| 50. |
The products which enjoy popularity and generte lot of sales in a short span of time and later go out of fashion |
| A. | fad |
| B. | category killers |
| C. | variety |
| D. | assortment |
| Answer» B. category killers | |