MCQOPTIONS
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MCQOPTIONS
This section includes 112 Mcqs, each offering curated multiple-choice questions to sharpen your Bachelor of Business Administration (BBA) knowledge and support exam preparation. Choose a topic below to get started.
| 1. |
All forces or factors that effect marketing policies, decisions and operations of a business constitute.. |
| A. | marketing mix |
| B. | marketing environment |
| C. | marketing control |
| D. | none of these |
| Answer» C. marketing control | |
| 2. |
If marketing is done through information and ordering machine placed in stores, it is known as |
| A. | kiosk marketing |
| B. | television marketing |
| C. | tele marketing |
| D. | all of these |
| Answer» B. television marketing | |
| 3. |
If the product passes through a longer channel of distribution, the marketer will have to give importance to |
| A. | advertising |
| B. | personal selling |
| C. | direct selling |
| D. | none of these |
| Answer» B. personal selling | |
| 4. |
When the advertisement is to create an image or reputation of the firm, it is a case of |
| A. | product advertisement |
| B. | institutional advertisement |
| C. | reminder advertising |
| D. | none |
| Answer» C. reminder advertising | |
| 5. |
When manufacturers, wholesalers and retailers jointly share the expenditure on advertising, it is called |
| A. | joint advertising |
| B. | co-operative advertising |
| C. | sponsored advertising |
| D. | none of these |
| Answer» C. sponsored advertising | |
| 6. |
environment consists of the factors like inflation rate, interest rate and unemployment. |
| A. | Geographic |
| B. | Economic |
| C. | Demographic |
| D. | Technological. |
| Answer» C. Demographic | |
| 7. |
The marketing mix consists of; - 6 |
| A. | Product, physical evidence, place, process |
| B. | Process, price, place, packaging |
| C. | People, process, place, promotion |
| D. | Product, place, promotion, place |
| Answer» D. Product, place, promotion, place | |
| 8. |
Profiling the rural market is a part of stage of rural marketing strategy. |
| A. | planning |
| B. | execution |
| C. | feedback |
| D. | none of these |
| Answer» B. execution | |
| 9. |
pricing means assigning a low price tag for a product and providing the benefits of low-cost mass production to the customers. |
| A. | cost plus |
| B. | value |
| C. | power price points |
| D. | penetration |
| Answer» C. power price points | |
| 10. |
Smaller companies tying up with leading companies to distribute through its network is known as . Distribution. |
| A. | syndicated |
| B. | selective |
| C. | exclusive |
| D. | intensive |
| Answer» B. selective | |
| 11. |
Introducing a product at low price and increasing the price once the brand succeeds is known as . Pricing. |
| A. | penetration |
| B. | skimming |
| C. | going rate |
| D. | none of these |
| Answer» B. skimming | |
| 12. |
..refers to the way a service provider and his employees anticipate what the customers want and provide them before they ask for service to make them delighted and surprised. |
| A. | proactiveness |
| B. | productivity |
| C. | professionalization |
| D. | none of these |
| Answer» B. productivity | |
| 13. |
. Is a strategy of entering into an unreceptive or blocked country and practices marketing by using economic, psychological, political and public relation skills etc in that country. |
| A. | de marketing |
| B. | meta marketing |
| C. | mass marketing |
| D. | mega marketing |
| Answer» E. | |
| 14. |
Which of the following involves targeting bulk purchasers and offering them special benefits and privileges? |
| A. | frequency marketing |
| B. | event marketing |
| C. | viral marketing |
| D. | none of these |
| Answer» B. event marketing | |
| 15. |
The basic objective behind the is to add value to the product significantly for winning the customers loyalty. |
| A. | event marketing |
| B. | morph marketing |
| C. | guerilla marketing |
| D. | none of these |
| Answer» C. guerilla marketing | |
| 16. |
concept is based on the principle that marketing is not a department but it is pervasive throughout the company. |
| A. | Production |
| B. | Holistic |
| C. | Modern |
| D. | Selling |
| Answer» C. Modern | |
| 17. |
The major four elements of distribution mix are channels of distribution, transportation, Warehousing, and ------- |
| A. | inventory |
| B. | channel |
| C. | direct marketing |
| D. | none of these |
| Answer» B. channel | |
| 18. |
The three major types of non store retailing are direct selling, direct marketing and------ |
| A. | automatic vending |
| B. | self service store |
| C. | retail chain |
| D. | none of these |
| Answer» B. self service store | |
| 19. |
The process of direct communication between the sales person and a prospect is called |
| A. | personal selling |
| B. | direct marketing |
| C. | advertising |
| D. | none of these |
| Answer» B. direct marketing | |
| 20. |
The strategy of choosing one attribute to excel to create competitive advantage is known as |
| A. | under positioning |
| B. | unique selling proposition |
| C. | over positioning |
| D. | none of these |
| Answer» C. over positioning | |
| 21. |
Any paid form of non personal presentation of ideas, goods, or services by an identified sponsor is known as ------ |
| A. | advertisement |
| B. | marketing |
| C. | selling |
| D. | none of these |
| Answer» B. marketing | |
| 22. |
A major portion of the rural population consists of ..income groups. |
| A. | low |
| B. | high |
| C. | medium |
| D. | all of these |
| Answer» B. high | |
| 23. |
General rural markets where rural /tribal people gather once or twice a week on a fixed day to exchange/to sell their produce is called |
| A. | regular periodic market |
| B. | seasonal market |
| C. | daily market |
| D. | rural market. |
| Answer» B. seasonal market | |
| 24. |
The approach used when the marketer wants the consumer to respond on an emotional, rather than rational basis |
| A. | predatory pricing |
| B. | economy pricing |
| C. | psychological pricing |
| D. | penetration pricing |
| Answer» E. | |
| 25. |
Razor manufacturer will charge a low price and recoup its margin (and more) from the sale of the only design of blades which fit the razor. This I an example of . |
| A. | predatory pricing |
| B. | economy pricing |
| C. | psychological pricing |
| D. | captive product pricing |
| Answer» D. captive product pricing | |
| 26. |
segmentation classifies consumers on the basis of age, sex, income and occupation. |
| A. | Psychological |
| B. | Geographic |
| C. | Demographic |
| D. | Behavioral. |
| Answer» D. Behavioral. | |
| 27. |
In segmentation, buyers are divided into different groups on the basis of life systle into personality and values. |
| A. | Demographic |
| B. | Economic |
| C. | Psychographic |
| D. | Geographic. |
| Answer» D. Geographic. | |
| 28. |
In segmentation , buyers are divided into different groups on the basis of life style or personality and values. |
| A. | Geographic |
| B. | Demographic |
| C. | Psychographic |
| D. | Behavioral. |
| Answer» D. Behavioral. | |
| 29. |
is the process whereby individuals decide what ,where ,how and from whom to purchase goods and services. |
| A. | Packaging |
| B. | Consumer behavior |
| C. | Segmentation. |
| D. | none |
| Answer» C. Segmentation. | |
| 30. |
motives are those come from the physiological or basic needs such as hunger, thirst, sleep etc. |
| A. | Social |
| B. | Patronage |
| C. | Inherent |
| D. | Product. |
| Answer» D. Product. | |
| 31. |
Sub-dividing of market into homogeneous sub-sections of customers is known as |
| A. | Target marketing |
| B. | Market segmentation |
| C. | Product differentiation |
| D. | None of these |
| Answer» C. Product differentiation | |
| 32. |
After concept testing, a firm would engage in which stage for developing and marketing a new product? |
| A. | Marketing strategy development |
| B. | Business analysis |
| C. | Product development |
| D. | Test marketing |
| Answer» B. Business analysis | |
| 33. |
A version of products containing only those features which are absolutely necessary for it to function. |
| A. | Expected Product |
| B. | Augmented Product |
| C. | Generic Product |
| D. | Potential product |
| Answer» D. Potential product | |
| 34. |
marketing refers to achieving marketing objectives through applying digital technologies such as web sites. |
| A. | Internet |
| B. | digital |
| C. | |
| D. | viral |
| Answer» C. email | |
| 35. |
An organisation directs its marketing efforts at two or more segments by developing a marketing mix for each segment. |
| A. | Total market approach |
| B. | Concentration approach |
| C. | Multi-segment approach |
| D. | None of these |
| Answer» D. None of these | |
| 36. |
______________ factor is not considered as an important one while selecting channel of distribution |
| A. | Product |
| B. | Market factor |
| C. | Colour |
| D. | None of these |
| Answer» D. None of these | |
| 37. |
The buying process starts when a buyer recognize a . |
| A. | Product |
| B. | An advertisement for the product |
| C. | A salesperson from a previous visit |
| D. | Problem or need |
| Answer» E. | |
| 38. |
The total length of each product line is divided by number of product lines which is carried by the company to calculate |
| A. | average width of product mix |
| B. | average length of product mix |
| C. | average depth of product mix |
| D. | consistency of product mix |
| Answer» C. average depth of product mix | |
| 39. |
Under marketing strategy, market segments are identified and a different marketing mix is developed for each of the segments. |
| A. | Differentiated |
| B. | Focus |
| C. | Customized |
| D. | None of these. |
| Answer» B. Focus | |
| 40. |
The act of creating an image about a product or brand in the consumers mind is known as ... |
| A. | Positioning |
| B. | Target marketing |
| C. | Market segmentation |
| D. | Product differentiation |
| Answer» B. Target marketing | |
| 41. |
The technique of using the social network on the internet to create the brand image is called as . |
| A. | Social marketing |
| B. | Re marketing |
| C. | Viral marketing |
| D. | Synchronic marketing. |
| Answer» D. Synchronic marketing. | |
| 42. |
The practice of using the established brand names of two different companies on the same product is termed as . |
| A. | Manufacturer brand |
| B. | Private brand |
| C. | Brand licensing |
| D. | Co branding. |
| Answer» E. | |
| 43. |
Whenever a new product eliminates another product because of its improvements, such as CDs to Cassettes, this phenomenon is referred as |
| A. | Improvements |
| B. | Creative destruction |
| C. | Creative construction |
| D. | Improvement destruction |
| Answer» C. Creative construction | |
| 44. |
can be achieved only when all personal within the organization understand the importance of the customer. |
| A. | Profit maximization |
| B. | Sales volume |
| C. | Customer satisfaction. |
| D. | none |
| Answer» D. none | |
| 45. |
Marketing evaluation and processes are necessary to understand the efficiency and effectiveness of marketing. |
| A. | Control |
| B. | Feedback |
| C. | Consumer behavior |
| D. | measurement. |
| Answer» B. Feedback | |
| 46. |
can be defined as convergence of branding, information dissemination and sales transactions all in one place. |
| A. | e-advertising |
| B. | e-branding |
| C. | e-commerce |
| D. | e-marketing |
| Answer» B. e-branding | |
| 47. |
drives a person towards selection of a particular shop or supplier of goods and services. |
| A. | Product |
| B. | Patronage |
| C. | Rational |
| D. | Emotional. |
| Answer» C. Rational | |
| 48. |
Marketing channel that involves no intermediaries to made their products available to final buyers is classified as |
| A. | Direct channel |
| B. | Indirect channel |
| C. | Static channel |
| D. | Flexible channel |
| Answer» B. Indirect channel | |
| 49. |
A financial instrument which can be used more than once to borrow money or buy goods and services on credit is .. |
| A. | debit card |
| B. | credit card |
| C. | smart card |
| D. | none of these |
| Answer» C. smart card | |
| 50. |
When a buyer decides to buy after careful consideration or logical thinking, his decision is said to be . |
| A. | Rational |
| B. | Emotional |
| C. | Product |
| D. | None of these. |
| Answer» B. Emotional | |